Orrin Franko Orthopedic Hand Surgeon East Bay Hand Medical Center San Leandro CA UCSD Undergraduate 20012005 Harvard Medical School 20052009 UCSD Ortho Residency 20092015 Stern Hand Fellowship 20152016 ID: 813041
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Slide1
Automating Your Life (to build your practice)
Orrin FrankoOrthopedic Hand SurgeonEast Bay Hand Medical CenterSan Leandro, CA
UCSD Undergraduate 2001-2005
Harvard Medical School 2005-2009
UCSD Ortho Residency 2009-2015
Stern Hand Fellowship 2015-2016
Private Practice 2016-current
Slide2Conflicts of Interest
Founder/OwnerSurgiSurvey LLC – Automated Patient Reported OutcomesTopOrthoApps – Reviewing orthopedic mobile apps for smartphones
Slide3OutlineAutomated Intake QuestionnairesCollecting Physician Ratings and Reviews
Website Features to Save your Staff TimeCRM and Patient Outcomes
Slide4Office Automation and Outcomes
Collect / Score Symptoms for New Visit Note
Follow-up with Patient Education Materials on Website
Post-Op Instructions for Pain, Exercises, and Cast Care
Patient Phone Numbers Delivered for Post-op Calls
Request Online Reviews to Google and
HealthGrades
Slide5“Please Complete this iPad…”
Slide6iPad Registration FormName
ProviderEmailArea of painDiscomfortQDASH or LEFI
Slide7Slide82 days later 8 weeks later
Slide9Slide10Encourage Online Reviews
Slide11Active vs. Passive Reviews
6.6x more effective
Slide12Email Initiated Reviews
Slide13Slide14iPad Pre-Op FormCompleted by MAAll pre-op patients enrolled
Takes 5 min
Slide15Case Log
Slide16Pre-op / Surgery Emails
Slide17Post-op Emails
Slide18Email Reminders – 3pm on DOS
Slide19Automated Patient Outcomes
Slide20Publish Real-Time Outcomes
Slide21Recovery Curves by Diagnosis
Slide22The Final ResultImproved clinical documentation/billing
Patient email management/enrollmentImproved patient education/communicationSurgical case log creationPatient reported outcome collectionsSolicit ratings and reviews100% customizabilityTotal Cost:
Zero surgeon time
5 min patient or assistant enrollment
~$100/m depending on complexity
Many hours of trial and error…
Slide23Summary
Your online reputation will complement your “live” reputationYour website can increase your reputation and referralsTechnology can provide deep insights into your practiceData collection can be easy, if set up properly
Many opportunities for “research” in private practice
New technologies have the potential to ACCELERATE your practice growth trajectory
Slide24Questions? Send me an email…
Orrin.Franko@gmail.comCell: 858-337-7149