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Chapter 2 Chapter 2

Chapter 2 - PowerPoint Presentation

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Uploaded On 2015-11-04

Chapter 2 - PPT Presentation

Strategic Planning for Competitive Advantage Strategic Business Units SBUs Large companies may manage a number of very different businesses ie Strategic Business Units SBUs have distinct characteristics ID: 182938

product marketing competitive market marketing product market competitive strategic advantage objectives strategies mission amp business plans businesses share target

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