PPT-Ethos Pathos Logos looking at persuasive

techniques Persuasion Many types of papers and speeches require you to use persuasion You almost always want people to believe or do something Persuasion is making an appeal to sway another to believe or take action for something . Logos. Ethos. Pathos. What is logos, ethos, and pathos?. Logos = Logic. Ethos = Ethics, Image. Pathos = Emotions (Passion). Logos, Ethos, Pathos. Using logos, ethos, and pathos will help you to master the art of . in . Advertising. Why . study persuasion? . Once . you know how the advertisers do it, you will be more aware of why certain products are persuasive!. Why study persuasion? . If you know why you are persuaded by something, you will be able to make a less-biased decision and form your own opinion. You can also use it to fight for a cause you believe in.. Three different ways to prove your point. Logical Appeals. (. logos. )- convincing reasons and the logical evidence that supports those reasons. Facts . Statistics. Expert opinion. Example. Factual anecdote. Logos. Ethos. Pathos. Who is Aristotle?. Aristotle . (. 384-322 BCE. ). . is . the most notable product of the educational program devised by Plato. Aristotle wrote on an amazing range of subjects, from logic, philosophy, and . Three Methods of Persuasion. ETHOS = Appeal to Character . Ethos appeals to an audience by creating an atmosphere of trust.. Ethos highlights the character of its source. We look less to the message than to the person who’s delivering it. . “the art of . persuasion”. 1. The art of speaking or writing . effectively. 2 . Writing, speaking or communicating as a means of . persuasion. .. RHETORIC. : . What is it?. Where do we see rhetoric in society today?. Aristotelian Appeals. Essential Question. What are Rhetorical Appeals and how can I identify and use them in informational text and in my writing?. The Rhetorical Triangle. A way of thinking about what's involved in any . Ethos, Pathos, Logos. Three Forms of Rhetoric…. Ethos. Logos. Pathos. Ethos (Credibility). Ethos:. the source's credibility, the speaker's/author's authority . We tend to believe people whom we respect. One of the central problems of argumentation is to project an impression to the reader that you are someone worth listening to, in other words making yourself as author into an authority on the subject of the paper, as well as someone who is likable and worthy of respect. . A work in progress by Ralph Wahlstrom. The Rhetoric of Scamming: . Ethos, Logos, and Pathos in my Inbox-. an absurd but relevant anecdote. 2. “. What did you do . in . school today?”. To: CEO/Owner. Rhetorical Appeals: the three main avenues by which people are persuaded. Logos . Ethos. Pathos. Logos. Logos. : Strategy of reason, logic, or facts. Any type of argument which appeals to . someones. “Not . an inch to the west! Not an inch to the east! . I’ll stay here, not budging! I can and I . will. If . it makes you and me and the whole . world stand still. !” . --from Dr. . Suess. ’ “The . The history of rhetoric and the concepts of. ethos, pathos and logos began in Greece.. Aristotle was a famous Greek philosopher. Literally translated from Greek, the word philosopher means one who loves wisdom.. What appeal are advertisers using to get you to buy their product?. Snob Appeal, Bandwagon, Plain Folks, Repetition, Testimonial, Patriotism, Expert Opinion, Weasel Words. Objective:. You . have in front of you Ethos, Logos, and Pathos Cards, as well as cards with different persuasive techniques (bandwagon, snob appeal, . Agenda. Read. Look at types of persuasion . Watch an awesome video. Look at advertisements. Read sample letters. Review . business letter format. Create . a rubric for the persuasive letter. Types of Persuading .