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CONSUMER  DECISION MAKING PROCESS CONSUMER  DECISION MAKING PROCESS

CONSUMER DECISION MAKING PROCESS - PowerPoint Presentation

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Uploaded On 2018-01-18

CONSUMER DECISION MAKING PROCESS - PPT Presentation

PRESENTED BY ANAND VIBHAV RUPAM MONDAL HIMANI SHARMA NILESH GOYAL HARSHIT DUBEY NISHI BHATT DHIRAJ BELLAD Type Public company Industry Retailing Founded 2001 Founder Kishore Biyani Headquarter ID: 624640

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Presentation Transcript

Slide1

CONSUMER DECISION MAKING PROCESS

PRESENTED BY

ANAND VIBHAV

RUPAM MONDAL

HIMANI SHARMA

NILESH GOYAL

HARSHIT DUBEY

NISHI BHATT

DHIRAJ BELLADSlide2

Type

Public company

Industry

Retailing

Founded

2001

Founder

Kishore Biyani

Headquarter

Mumbai, Maharashtra

Products

Hyper

Market

Revenue

Rs110 Billion crores

Employees

Approx

36000

Parent

Future

Group

Division

Approx 214

Strategy

3-C TheorySlide3

India one

( Upper and lower middle class)

India two

(Serving class)

India three

(Struggling class)Slide4

MOTIVATIONSlide5

PERCEPTUAL SELECTIONSlide6

BRAND PERSONALITY

Sincerity

Provides a complete shopping experience

Lives up to the promises communicated through ads.

Competence:Availability of productsBest offers and deals

Stores widely spread

Reliable

Ideal Self ImageSlide7

DECISION MAKING PROCESS

Active

Problem recognition by the consumer

Internal and External search of information for

choosing Big Bazaar. Eg: search for offersSlide8

DECISION MAKING PROCESS

Evaluation of alternatives:

Recommendations of Friends and

Family

Best deals and offers available Proximity from home

Availability of products required Price SensitivityPurchase:

Repeated Purchase

Long term commitments

Post Purchase:

Dissonance barely occurs.Slide9

TV AND SOCIAL MEDIACAMPAIGN

Sabse sasta 3 din Campaign

Swagatam khushiyon ka Campaign

Public Holiday Sale Campaign

Making India Beautiful CampaignSocial media campaignSlide10

LEARNING

Motivation: Th

e low prices and c

onstant offers Cues: Advertise

ments, posters, in store promotions Response: People choosing Big Bazaar over other departmental stores

Reinforcement: The offers and deals lead to repeat visits to the stores. Slide11