PPT-Did You Get the Message? Advertising Strategies

Advertising Strategies Famous People Advertisers use famous people to grab your attention Advertisers also think you will want to buy a product because it is associated with or recommended by a famous person . 7. Objectives. Purpose/Methods of Ad Research. Secondary Data Sources (Yahoogle?!). Purpose/Methods of Copy Research. Key Definitions . Advertising & Promotion Research:. . Any research that helps in the development, execution or evaluation of advertising & promotion. . Katie North. Bus1040. Advertising. Advertising is a tool to relay a message or feature a product.. Transmitted to a target audience.. Ethics of Advertising. Advertising industry has strict rules and regulations monitored by the Federal Trade Commission.. Chapter Objectives. After reading this chapter you should be able to. :. Describe . the role of endorsers . in advertising. .. Explain . the requirements for an effective endorser.. Appreciate the . factors that enter . Bhanu C. Vattikonda, . Vacha. . dave. , . Saikat. . Guha. , Alex C. . Snoeren. Organic . results. Sponsored. results. Query. 2. Huge and growing industry. 20%. 3. Source: . IAB/PwC Internet Ad Revenue reports. What makes a business successful?. Get into groups of 3. Discussion 1:. What makes a business successful? . Decide what qualities or principles are important for a successful business. Make a list of these qualities in your groups. . Dannie Newman. Reviewer. dannien@paab.ca. www.paab.ca. Agenda. Advertising vs non-advertising. PAAB APS Categories. Advertising with Product Claims. Editorial HCP ads. Corporate HCP ads. Target Audiences. April 28, 2015. II. III. I. V. VI. VII. Auto companies’ strategies utilized in commercials. A big picture look at the automobile industry. Main takeaways from the raw data for automobiles. Deep-dives on social media and the effects of recalls. April 28, 2015. II. III. I. V. VI. VII. Auto companies’ strategies utilized in commercials. A big picture look at the automobile industry. Main takeaways from the raw data for automobiles. Deep-dives on social media and the effects of recalls. April 28, 2015. II. III. I. V. VI. VII. Auto companies’ strategies utilized in commercials. A big picture look at the automobile industry. Main takeaways from the raw data for automobiles. Deep-dives on social media and the effects of recalls. Types of media more suitable for different communications tasks. Identify and address obstacles to “getting through” to . potential customers. Identify implications of the . S. -shaped curve of advertising effectiveness for brand building. Advertising campaigns are a great medium to talk about your company, products, as well as offers, luckily, we are living in a stage where we have an array of advertisement platforms. For more information visit on : https://freedommediagroup.co.uk/ Chapter 7 Lecturer – Md Shahedur Rahman Advertising Design: Message Strategies & Executional Frameworks Introduction Designing messages that effectively reaches the target audience. Designed to change or shape attitudes. Social Media-. Naming Rights-. Chik. -. fil. -. a bowl, . Naming Rights Deals. Superbowl. Ads-a 30s spot cost $4 million in 2014.  . $133,000 a second . 111.3 . million viewer. However. , increases in brand exposure and brand consideration . Helps distill your key arguments to the ones you need to repeat over and over.. Keeps you focused on Level One Values and Solutions. Gives you the “cheat sheet” for interviews and debates.. The place you bridge and pivot back to from hard questions and damaging frames..