By Victoria Kinney What is a trademark Word Symbol Design Combination of these that a business uses to identify itself or something it sells What can be protected through a trademark A word group of words phrase or text ID: 424738
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Slide1
Trademark
By: Victoria KinneySlide2
What is a trademark?
Word
Symbol
DesignCombination of these that a business uses to identify itself or something it sellsSlide3
What can be protected through a trademark:
A word, group of words, phrase, or text
Name
A symbol, image, graphic, or design A deviceSlide4
How do you know what is trademarked?
A trademark is followed by a trademark symbol
The symbol is a
® This is only put on
registered
trademarks Slide5
What is the purpose?
To keep people from copying another persons idea
Made to avoid consumer confusion
Increases the importance in brandingSlide6
Does it protect you?
Yes, it protects your idea
The idea of a symbol, design, or word can’t be taken by another for a company if you have it trademarked
That way nobody will take credit for your workSlide7
How does it protect?
Keeps people from taking credit for what you have done
This will keep you’re idea from getting taken by another
Won’t be able to be made and put in another persons handsSlide8
When do you need a trademark?
When you’re trying to protect:
company logo
slogan designSlide9
Why would you want a trademark?
To avoid consumer confusion
So nobody will take your idea
To keep others from wanting to take credit for your ideaSlide10
How much does it cost?
If you use a lawyer; probably about $1,500
It cost a lot of time
Usually around 18-36 months Slide11
Examples of trademarks:
What is trademarked:
Symbol
– The McDonalds golden arch is a classic example of a symbol trademarkName
– Coco Chanel is a perfect example of a name that is a trademark
Lyrics
– A songwriter’s lyrics are trademarksSlide12
Work Cited:
http://www.carrferrell.com/trademark-faqs/#a3
http://www.thomasfirm.com/trademarks.html http://www.lexingtonkylawfirm.com/intellectual-property/trademark/what-is-a-trademark-or-servicemark/