PPT-Branding Opportunities @ McDonald’s

The Largest QSR chain with highest brand recall Most preferred family destination Targeted No waste media Relaxed amp Receptive Audience McDonalds As A Medium Average time spent 20 mins. Cultivating Brand YOU!!. Georgia Holmes . Doran. Director of Career Education . Moore School of Business. Personal Branding. What does Corporate America know already?. People do business with people they know, like and trust!. . and Positioning . Chapter 2. What is Branding?. Assigning a name, phrase, design, symbols or a combination of these to a product, service, or a group of complimentary products. Discussion Points:. A Sense of Urgency. Lorenz . Bindhammer. Jack Edgar. Anastasia . Peregrin. Greg Roland. Article Summary. Don . Thompson. , . the short-lived CEO . of McDonald’s, was ousted in hopes of revitalizing the longstanding fast food corporation in favor of . Forms of Branding. A brand is a design, name, symbol, term or word that distinguishes and identifies a company and/or products or services. Forms of Branding. A corporate brand represents the entire company or organization. packaging decisions. eleven. Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.. LEARNING OBJECTIVES. Dianique. . Ashely. Ben Asuncion. Jacob Moreno. Nathan . Peavy. Lilian. Nguyen. Kevin . Muschaweck. Vivian Pham . Karina Rodriguez. Company Overview. Leading food service worldwide. Second largest fast-food chain in the US. Nick Lepetsos. Philanthropy Ventures, LLC. CEO/Founder. HaloCard® & EqualityCard®. Course Description . Brand value creates long-term profitable relationships with consumers in an increasingly commoditized arena. Building brand equity involves managing brands within the context of other brands, as wells as within the new digital context, over time and distance, and across multiple market segments.. What is Branding. ?. Branding is the practice of creating a name, symbol (logo) or . design . that . identifies. . and . differentiates. a product from other . products.. Entrepreneur.com. The Logo Game. The Importance of Effective Branding . in Today’s Marketplace.. Put Branding to Work for You!. “The Global Approach”. “Creating and fostering a collaborative connection between your internal and external branding is the key driver behind any thriving company’s success.” . Ronald McDonald. House Charities. ®. Atlantic. . Ronald McDonald House. Charities® Atlantic – Group Introductions. Shauna MacLennan (CEO, RMHC Atlantic) . Alison Cogdon (Director of Programs, RMHC Atlantic). . Today, McDonald's is one of the world's largest restaurant chains, serving approximately 68 million customers daily in 119 countries. McDonald's primarily sells hamburgers, cheeseburgers, chicken products, . Brand. Brand Name. Brand Symbol. Trade Character. Brand Recognition. Brand Preference. Brand Insistence. Product Brands. Generic . Bransd. National Brand. Private/distributor Brand. Brand . Strageties. Modular - Multiple Use – consistent image . Pat Freeman. Chief Executive Officer. Legacy Link. Don Colombero. Marketing Director . Legacy Link. Memory. Have you been having any . m. emory problems ?. Xinyi Wang. , François Colbert. Carmelle. and . Rémi. . Marcoux. Chair in Arts Management. Department of . Marketing. . HEC . Montreal, . Montreal, . Canada. 6. th. . International . Consumer Brand Relationship Conference.