PDF-ETHOS, PATHOS, LOGOS: THE RHETORICAL TRIANGLE

The triangle image represents the balance of all three appeals that a writer should use for an effective argument Each appeal is as important as the others and too much of one is likely to produ. Ethos, Pathos, Logos?. "If we don’t move soon, we’re all going to die! Can’t you see how dangerous it would be to stay?“. "I’m not just invested in this community – I love every building, every business, every hard-working member of this town.". Logos. Ethos. Pathos. What is logos, ethos, and pathos?. Logos = Logic. Ethos = Ethics, Image. Pathos = Emotions (Passion). Logos, Ethos, Pathos. Using logos, ethos, and pathos will help you to master the art of . in . Advertising. Why . study persuasion? . Once . you know how the advertisers do it, you will be more aware of why certain products are persuasive!. Why study persuasion? . If you know why you are persuaded by something, you will be able to make a less-biased decision and form your own opinion. You can also use it to fight for a cause you believe in.. Logos. Ethos. Pathos. Who is Aristotle?. Aristotle . (. 384-322 BCE. ). . is . the most notable product of the educational program devised by Plato. Aristotle wrote on an amazing range of subjects, from logic, philosophy, and . Logos, Ethos and . Pathos. Logos. The Greek word “logos” means word or language or reason.. English translation=logic. It is concerned with the facts and the way in which they interact.. The best question to ask regarding this method of persuasion is “What sense does it make?”. Writing a persuasive letter. Agenda. Read. Look at types of persuasion . Watch an awesome video. Look at advertisements. Read sample letters. Review . business letter format. Create . a rubric for the persuasive letter. Ethos, Kairos, Logos, & Pathos. What are the rhetorical appeals?. What are rhetorical appeals?. What is…. ethos?. kairos?. logos?. pathos?. quick write. Think of a time when you were trying to persuade your parents to let you do something new or risky—a request to which they were inclined to say ‘no’ initially. How did you go about persuading them to see things your way? You may describe your speech or write it out in dialogue form, but try to be convincing as possible. Consider carefully what sort of evidence works best with your parents. . “Not . an inch to the west! Not an inch to the east! . I’ll stay here, not budging! I can and I . will. If . it makes you and me and the whole . world stand still. !” . --from Dr. . Suess. ’ “The . The history of rhetoric and the concepts of. ethos, pathos and logos began in Greece.. Aristotle was a famous Greek philosopher. Literally translated from Greek, the word philosopher means one who loves wisdom.. appeal to ethics/authority. appeal to emotion. appeal to logic. WHAT WILL WE LEARN TODAY?. Learn how ethos, pathos, and logos are used to persuade effectively by correctly identifying when an author uses these tools AND how/why they effect the reader. THEN – use these tools to effectively persuade others on a key issue.. What appeal are advertisers using to get you to buy their product?. Snob Appeal, Bandwagon, Plain Folks, Repetition, Testimonial, Patriotism, Expert Opinion, Weasel Words. Objective:. You . have in front of you Ethos, Logos, and Pathos Cards, as well as cards with different persuasive techniques (bandwagon, snob appeal, .  . Modern Rhetoric. Modern Rhetoric can best be defined by Kenneth Burke, who said “rhetoric is the ability to move bodies to action.”. Have you recently been in a friendly (or heated) debate with someone?. Exploring Different Types of Appeals. Emotional (pathos) - appeals to feelings. Ethical (ethos) – appeals to values. Logical (logos) – appeals to reason/logic. Each different rhetorical situation you find yourself in will call for you to use a different balance of these three types of appeals. . Rhetorical Devices Daily Starter 23 “Life is like a coin. You can spend it any way you wish, but you can only spend it once” What does the quote mean? How can you personally relate to it? SAT Vocabulary 7