STRATEGIC MANAGEMENT FORMULATING THE VISION, MISSION, AND VALUES

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STRATEGIC MANAGEMENT FORMULATING THE VISION, MISSION, AND VALUES




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Presentations text content in STRATEGIC MANAGEMENT FORMULATING THE VISION, MISSION, AND VALUES

Slide1

STRATEGIC MANAGEMENT

FORMULATING THE VISION, MISSION, AND VALUES

Slide2

VISION and MISSION

The vision and mission provide a framework for all stakeholders (employees, current and prospective customers, current and prospective investors, even the public) to delineate the organization

s strategic course and purpose. The vision and mission should be:

Broad

Distinct, direct, and specific (to the organization

)

Real and

meaningful

Motivational

Translatable into goals and

objectives

Indicative of organizational

values

Clear as to identity, purpose, and reason for

being

and

Linked

Slide3

ORGANIZATIONAL VISION

Agreement on the vision for which the organization strives to achieve in the long run is critically important to its success. It focuses upon:

What/who the organization aspires to

become

Commonality of

interests

The purpose of daily challenge! Motivation! Action!

Opportunity

Reasonable and

feasible

A strategic course and long-term

direction

Clarity and easy to

remember

Slide4

ORGANIZATIONAL VISION

The payoff for a clear statement of vision:

Clarifies the perception of direction (from top to bottom of

the organization

)

Works as a common guide for

decision-making

Serves as a tool to support

change

Guides functional level

planning

Offers insight into the future and preparations necessary to

achieve long-term

goals

Slide5

EXAMPLES OF VISION STATEMENTS

Good vision statements are:

graphic

focused

flexible

feasible

and

memorable

Slide6

Our vision serves as the framework for our roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality, and growth. This is done through our:

People – Be a great place to work.

Portfolio – Bring to the world a portfolio of quality beverage

brands.

Partners – Nurture a winning network of customers, and

suppliers to achieve enduring value.

Planet – Be a responsible citizen that makes a difference by

helping build and support sustainable communities

.

Profit – Maximum long-term return to shareholders.

Productivity – Be a highly effective, lean, and fast-moving

organization.

Slide7

TULIP GROVE BAPTIST CHURCH

(A Nonprofit Organization)

The Vision of Tulip Grove Baptist Church is to be the people of God, on mission with God, motivated by a love for God, and a love for others.

Slide8

U.S. GEOLOGICAL SURVEY (USGS)

(

A U.S. Government Agency)

The Vision of USGS is to be a world leader in the natural sciences through our scientific excellence and responsiveness to society

s needs.

Slide9

ORGANIZATIONAL MISSION

Whereas the vision statement defines the

future strategic course

of an organization, i.e. its direction and aspirations for the future, the mission statement specifies the organization

s

current business and purpose.

It focuses upon:

Who we

are

What we

do

Who we do it

for

Why we are

here

*90% of all companies have used a mission statement in the previous five years (Prentice-Hall, 2007).

Slide10

ORGANIZATIONAL MISSION

The payoff for a clear statement of mission:

Identifies the organization

s products and

services

Specifies the buyer

s needs and wants it seeks to

satisfy

Identifies the customer groups and/or markets it endeavors

to

serve

Specifies the approach to pleasing

customers

Gives the organization its own identity (differentiates and

positions

)

Reconcile the interests among diverse

stakeholders

A lead-in to setting of goals and

objectives

Generate strategic

alternatives

Support the image of the

organization

Slide11

ORGANIZATIONAL

MISSON

Good mission statements are:

Clear

Concise (but broad in scope

)

Short

Easy to

understand

Focused

Memorable

Motivators!

Slide12

Dell

s mission is to be the most successful computer company in the world at delivering the best customer service in markets we serve. In doing so, Dell will meet customer expectations of:

Highest

quality

Leading

technology

Competitive

pricing

Accountability

Best in class service and

support

Flexible customization capabilitySuperior corporate citizenship

Financial

stability

Slide13

TARRANT COUNTY ASSOCIATION FOR THE BLIND

(A Nonprofit Organization)

The mission of Lighthouse for the Blind of Fort Worth, a nonprofit organization, is to provide services to assist legally and totally blind individuals to achieve their highest level of personal and economic self-sufficiency consistent with their specific skills, general abilities and interests.

Slide14

U.S. Department of Interior (DOI)

(A U.S. Government Agency)

Our Mission is:

Protecting America’s Great Outdoors and Powering Our Future

The U.S. Department of the Interior protects America

s natural resources and heritage, honors our cultures and tribal communities, and supplies the energy to power our future.

Slide15

LINKING VISION AND MISSION

TO

ORGANIZATIONAL CORE VALUES

The core values of the organization relate to:

Beliefs;

Traits;

Behavioral norms.

Slide16

CORE VALUES

Core values flow from and are supported by the vision and mission of the organization. Vision and mission statements refer to these core values as they portray (among others):

Fair treatment of stakeholders (employees, customers, investors

)

Shareholder

value

Integrity

Ethical

behavior

Diversity

Innovation

Trust

Quality

Customer

service

Relationships

Social

responsibility

Community

citizenship

Slide17

CORE VALUES

Smart leaders are committed to a corporate culture that supports and encourages the desired beliefs, traits, and behavioral norms that characterize the values of organization. They ensure that the vision, mission, and ensuing strategy is continually crafted to match these values as they link and work together to achieve organizational success.


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