PPT-Global Marketing

Contemporary Theory Practice and Cases By Ilan Alon Eugene Jaffe Christiane Prange and Donata V ianelli Chapter 7 Entering Global Markets Learning Objectives After reading this chapter you should be able to. The changing face of U.S. business. The scope of the international marketing task. The importance of the self-reference criterion (SRC) in international marketing. The progression of becoming a global marketer. Global Digital Marketing Director – Acer Inc.. Amsterdam, June 12. th. , 2015. Centralizing Digital Marketing Execution While Retaining Local Markets Flexibility. Acer is a Consumer Electronics Manufacturer with over 100k Retail Stores in 70 Countries Worldwide. 1. Global Environmental Drivers. International Marketing Defined. International marketing. : Consists of the activity, institutions, and processes across national borders . Creates, communicates, delivers, and exchanges offerings that have value for stakeholders and society. Michele . Fedor. , USA. International . M. arketing Specialist. 16 November 2012. VUZF University. Business Strategies. Class of Prof. . Evgeni. . Evgeniev. : the act or process of globalizing : the state of being globalized; especially: the development of an increasingly integrated global economy marked especially by free trade, free flow of capital, and the tapping of cheaper foreign labor markets . Chapter . 11. Pricing Decisions. Copyright © . 2017, 2015, 2013 . Pearson Education, Inc.. . All Rights Reserved. Learning Objectives . (1 of 3). 11.1. Review . basic pricing concepts that underlie a successful global marketing pricing strategy.. Future of Human . Spaceflight. ASTE 527 . Space Exploration Architectures Concept Synthesis . Studio. Team Project, Fall 2010, . Astronautical. Engineering Department, . Viterbi. School of Engineering, University of Southern California. Future of Human . Spaceflight. ASTE 527 . Space Exploration Architectures Concept Synthesis . Studio. Team Project, Fall 2010, . Astronautical. Engineering Department, . Viterbi. School of Engineering, University of Southern California. Describe the . components of . a . country market assessment.. Understand the . marketing opportunities in . BRIC countries. .. Identify the various market entry strategies.. Highlight the similarities and differences between a domestic marketing strategy and a global marketing strategy.. for Consumers. International Marketing. 15. th. edition . Philip R. . Cateora. , Mary C. . Gilly. , and John L. Graham. Maintaining Quality. Damage in the distribution chain. Russian chocolate. Quality is essential for success in today’s competitive global market. 03. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall. Chapter Objectives. Understand international marketing and decisions firms make when they consider globalization. Explain how international organizations such as the World Trade Organization (WTO), economic communities, and individual country regulations impact a firm’s opportunities for globalization. 1. Marketing Mix. The marketing mix . is . comprised of. :. Product Attributes. Distribution Strategy. Communication Strategy. Pricing Strategy . 2. Market Segmentation. Market segmentation involves identifying distinct groups of consumers whose purchasing behavior differs from others in important . Chapter 12 Global Marketing Management: Planning and Organization International Marketing 15 th edition Philip R. Cateora , Mary C. Gilly , and John L. Graham Global Marketing Management The trend back toward localization Deloitte146s CMO Program supports CMOs as they navigate the complexities of the role anticipate upcoming market trends and respond to challenges with agile marketing Read more on the latest marketing 1. Learning . Objectives. Students can explain what distinguishes international marketing from marketing focusing on the home country. Students can recall two main approaches: Standardisation and Adaption.