PPT-Competitive Analysis

YOUR COMPANYS PRODUCT HERE Competitive Analysis YOUR COMPANY Your product Competitor 2 Product Competitor 3 Product Competitor 4 Product Competitor 5. McGraw-Hill/Irwin. Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. .. LO 4-1. Distinguish among a firm’s resources, capabilities, core competencies, and firm activities.. (the academic perspective). Strategic Marketing: the traditional view. …is all about:. getting and keeping competitive advantage?. matching distinctive abilities to specialised customer needs?. the interplay of environment, goals and strategies?. Unit 1. Achieving Business Success. Copyright © . 2015 . McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.. Unit One. Module Descriptor . Topic. Coverage. Concepts . of Strategy:. Defining strategy, . levels . at which strategy operates; . Approaches . to strategic decision making; and purpose, . objectives . and goals. BSAD 141. Dave Novak. BDIS: 1.2 (13-26). Lecture Outline. Business Strategy. Competitive Advantage. Goals versus Objectives. Porter’s 5 Forces Model. Value Chains. How do . information systems . fit in? . Focus. Dr. Ananda . Sabil. Hussein. SWOT Analysis. (Strengths, Weaknesses, Opportunities, Threats). “. A widely used framework for organizing and utilizing the pieces of data and information gained from the situation analysis…. A competitive analysis is a formal evaluation of the businesses that compete, directly or indirectly, with your own. . Objectives:. Provide the necessary intelligence to inform strategic decision making . Lecture notes . . . THE. . COMPETITIVE ENVIRONMENT. Mulusa. . V. vmulusa@yahoo.com. THE. . COMPETITIVE. . E. NVIRONMENT. Introduction. Competition is yet another factor in a company’s environment that can present an opportunity or a threat to a firm. . What. . is. . about?. Product Information. Product Design. Capacity. . coverage. Efficiency. . positioning. Operating Conditions. Options. Competititive. . analysis. Application: Serial . Counterflow. Andrea Brandt. Vanessa Gomez. Rachele Reagan. Allison Schmidt. Chapter 4: The Nature & Sources of Competitive Advantage. Competitive advantage. Competitive advantage- . when 2 or more firms compete within the same market, one firms posses a competitive advantage over its rival when it earns or has the potential to earn a persistently higher rate of profit. Resources, Capabilities, and Core Competencies. ChapterCase. 4. Nike’s Core Competency: . The . Risky Business of Fairy Tales. Nike,. . a . company created by Bill . Bowerman. and Phil Knight in 1964, today has . Resources, Capabilities, and Core Competencies. ChapterCase. 4. Nike’s Core Competency: . The . Risky Business of Fairy Tales. Nike,. . a . company created by Bill . Bowerman. and Phil Knight in 1964, today has . on..........................................................................................................3r CI Profe.....................................................5 Professionals............. YOUR. LOGO. COMPETITIVE ANALYSIS | OVERVIEW. OBJECTIVES. [Describe why an analysis is important and what you hope to find through it.]. Point . Point. Point. Point. LANDSCAPE ANALYSIS. ANALYSIS QUESTIONS.