PPT-Competitive Strategy

Outline Introduction Sustainable competitive advantage SCA Sources of SCA Strategies for Market Leaders Challengers Followers and Nichers Introduction Having a competitive advantage . Taking Action on Competitive Strategy. A . pioneer in business war . gaming . and an expert in developing custom simulation technologies for business and other organizations, Mark . also presents . highly interactive, highly rated, downright-fun workshops on strategy and strategic thinking, suitable for companies and conferences. . Purpose. What is the purpose of a business?. “The only valid purpose of a firm is to create a customer.” Peter . Drucker. .. Get customers and keep them.. Strategy. Michael Porter of the Harvard Business School developed the concept of strategy around 1980.. Why . Strategy . Matters?. Strategy is about . choosing how to compete. :. How. to create products or services that attract and please customers.. How. to position the company in the industry.. How. BSAD 141. Dave Novak. BDIS: 1.2 (13-26). Lecture Outline. Business Strategy. Competitive Advantage. Goals versus Objectives. Porter’s 5 Forces Model. Value Chains. How do . information systems . fit in? . The “New” Original Burger. Frank Daniel. William DePledge. Jacob Myers. Jessi. Wallace. Johnny Rockets. Current Marketing Situation. Company History. Founded in 1986 by . Ronn. . Teitelbaum. Opened in Fresno, CA 1999. Focus. Dr. Ananda . Sabil. Hussein. SWOT Analysis. (Strengths, Weaknesses, Opportunities, Threats). “. A widely used framework for organizing and utilizing the pieces of data and information gained from the situation analysis…. Ch 6 – Competitive Strategies. Brock Breedlove. Christina Higgins. Chris Nelson. Shelby Bentley. Emily . Applebaum. Matt . Lohr. Jimmie . Minshew. Holt Martin. Competitive Strategies. What competitive advantage is and what it implies. Chapter 6: Formulating Business Unit Strategy. Sterling Rose. Justin Simpson. Krista Wells. Gwen Singleton. Wayni. Hebert. Introduction. It involves creating competitive strategy within the industry.. Global Strategies & the multinational corporation. Team 5. Rachel Parrish. Nikki . Chaib. Banner Owen. Alex Gonzalez. Internationalism. Most important and pervasive force that has reshaped the competitive environment of business during the past half-century.. Chapter 6 : Formulating Business Unit Strategy. Team 6. Business Unit Strategy. Involves creating a profitable competitive position for a business within a specific industry or market segment. Often referred to as a competitive strategy. Chapter 3. “Give Me Real Data, I Want Solid Grounding.”. Copyright 2014 Pearson Education, Inc. for Prentice Hall. Competitive strategy: To provide absolute lowest, rock-bottom prices on everything we sell. THE WORLD’S LEADING AUTHORITY ON COMPETITIVE STRATEGYWOBI PRESENTSTHE EXCLUSIVEDIGITAL EVENT Led by Professor Michael Porter, one of the world's most legendary figures on management and c Strategy. Šárka Zapletalová. zapletalova. @. opf.slu.cz. . Strategy Formulation. Business . strategy. We are concentrated at . Business . strategy . - which is focused on . improving . the competitive position of a company’s or . : Competitive Strategy. Steps of Strategic Management Process. Ch. 4 & 5. Ch. 6, 7, & 8. Ch. 9 & 10. Ch. 11. What is . the goal?. Where will we play. How will we win in chosen markets?. What capabilities must be in place to win?.