PPT-What Advertisers Think ™

The More You Know The Stronger Your Brand The More Youll Sell Digital Content NewFronts Video Ad Spend Study April 2014 Todays Discussion What do advertisers think of the Digital Content NewFronts. brPage 1br 79621 48575 UU UU U 1134 1134 1134 1134 1134 brPage 2br 79621 4857 Screen-Cast Link: . http://screencast.com/t/gorvrriDMpyh. Group 6 . AdWords. Google . Adwords. Google . Adwords. . is a system developed to assist people with the marketing of products and services within the Google Search Engine and affiliated websites.. day season at least by another month when optimizing for New Year’s resolutions. New Year’s resolutions are typically focused around two main topics: financial improvement and healthier G751:Game Theory. Eric . Rasmusen. , erasmuse@Indiana.edu. 1. Not . specifying the number of players. . If . you say that the the players are Advertisers, it isn't clear whether you mean there are many advertisers, each acting independently, or just one. Both are possible models. . Goal: To increase your awareness of the techniques employed by advertisers to manipulate consumer behavior and to teach you how to resist the techniques.. Introduction. Advertising is a powerful source of influence and that many of our everyday decisions are subtly shaped by the ads that we see, hear, and smell. By learning more about advertising and being consciously aware of the techniques used to persuade us to buy certain products or act in a certain way, we may be less likely to be persuaded to do something we might otherwise choose not to do. . 3. advertisers Strategic development for 2013. Grow . magazines share of advertising . adspend. by 1 percentage point*. * ASA measured adspend. 2. The Process. Redefine our organisational identity. Develop a single organising thought that drives all activity to 2015. Eric Totherow. adPlatform Evangelist. Microsoft Corporation. SVC36 . Some Quick Definitions . Advertisers: The Spenders . Need to get some message to an audience. . Either manage marketing campaigns internally or hire one or more advertising agencies. . Source: comScore . mediametrix. multiplatform media trend; Total audience (P2 ), Jan ‘15 – Dec ‘16. Nielsen . AdIntel. , Cinema spend (national & regional cinema), Jan ‘15 – Dec ‘16. Reflected brands had at least two months of active comScore measurement between Jan ‘15 – Dec ’16, at least $750K in Nielsen . Advertising. . March 17, 2016. Jeff Gottlieb . Associate Manager, Media Services. Agenda. General Survey. Basics of Display Advertising. How Real Time Bidding Works. Ways to Buy Display Advertising Online (How the Market Works). 2012-2017 . Top 20 Out of Home Advertisers. Jan – Dec 2017. Total Year Expenditure: £1,144m.. Source: Category Expenditure NMR. Total Year Expenditure Outsmart. £m . Top 20 Out of Home Advertisers . Weasel Words. Advertisers . sometimes use words or phrases that seem significant, but on closer inspection are actually meaningless. . You . have to look closely to determine whether the word or the claim has merit. Introduction. Advertising is a powerful source of influence and that many of our everyday decisions are subtly shaped by the ads that we see, hear, and smell. By learning more about advertising and being consciously aware of the techniques used to persuade us to buy certain products or act in a certain way, we may be less likely to be persuaded to do something we might otherwise choose not to do. . Advertising Strategies. Famous People. Advertisers use famous people to grab your attention. Advertisers also think you will want to buy a product because it is associated with or recommended by a famous person. .