PPT-What Advertisers Think ™

The More You Know The Stronger Your Brand The More Youll Sell Digital Content NewFronts Video Ad Spend Study April 2014 Todays Discussion What do advertisers think of the Digital Content NewFronts. SUCCESS STORY Modcloth Theresa Rockovich youtubecommodcloth AVING Compared to their average search campaigns ModCloth strategically reached thousands more customers at 11 F COST using video ads on YouTube Did you know On average YouTube helps busine Many people check up on their social networks daily if not hourly and smartphones make this process even more personal and immediate This represents a huge opportunity for mobile advertisers but there are also pitfalls that they need to avoid HOW EF Screen-Cast Link: . http://screencast.com/t/gorvrriDMpyh. Group 6 . AdWords. Google . Adwords. Google . Adwords. . is a system developed to assist people with the marketing of products and services within the Google Search Engine and affiliated websites.. ™. The More You . Know. The . Stronger Your Brand. The More You’ll Sell. ™. Digital Content NewFronts: . Video Ad Spend Study. April 2014. Today’s Discussion. What do advertisers think. of . How to reduce wordiness. Eliminate Redundancies and Repetition. Although Bennett’s arguments about children being raised by homosexual couples seem strong, there are many inconsistencies such as Bennett not bringing evidence into his argument. In his argument he does not provide his readers with evidence showing us what makes being raised by homosexuals so bad. . — I THINK * Fred Dretske Valid arguments — even those with true premises — don’t take you very far if you don’t know whether the premises are true. The fact that I as . Entrepreneur:. Response to Disruption. Confronting Austerity. European Federation of Journalists . / . GPA-djp. Vienna, March 2014. Jane B. Singer @janebsinger. ‘This used to be a newsroom’. G751:Game Theory. Eric . Rasmusen. , erasmuse@Indiana.edu. 1. Not . specifying the number of players. . If . you say that the the players are Advertisers, it isn't clear whether you mean there are many advertisers, each acting independently, or just one. Both are possible models. . 12/03/2015. Evolution Of Digital Advertising. Publishers and Programmatic . What is Programmatic Advertising? . Automated, Real Time rules based algorithms that deliver data informed experiences to consumers as they move through purchase cycles and touch points. Eric Totherow. adPlatform Evangelist. Microsoft Corporation. SVC36 . Some Quick Definitions . Advertisers: The Spenders . Need to get some message to an audience. . Either manage marketing campaigns internally or hire one or more advertising agencies. . Used in advertising, speeches, presentations, essays etc…. Claim. States the main point or stance. Big Names. Mentions experts and important people to support the argument or add credibility. .. Hope that the . 2012-2017 . Top 20 Out of Home Advertisers. Jan – Dec 2017. Total Year Expenditure: £1,144m.. Source: Category Expenditure NMR. Total Year Expenditure Outsmart. £m . Top 20 Out of Home Advertisers . Weasel Words. Advertisers . sometimes use words or phrases that seem significant, but on closer inspection are actually meaningless. . You . have to look closely to determine whether the word or the claim has merit. Introduction. Advertising is a powerful source of influence and that many of our everyday decisions are subtly shaped by the ads that we see, hear, and smell. By learning more about advertising and being consciously aware of the techniques used to persuade us to buy certain products or act in a certain way, we may be less likely to be persuaded to do something we might otherwise choose not to do. .