Discourse Analysis M.Lucero
Presentations text content in Discourse Analysis M.Lucero
, June 2017Slide2
is no longer or solely either the study of linguistic forms or the study of language use.
as a social
practice referring either to spoken or to written contexts.
M. Foucault, N.
Discourse is characterised as:
agents, i.e., social
actors (producers/receivers of social practices);
shaped by social structures;
with social implications;
socially valued and regulated (production, reception and circulation).Slide4
Hence, whereas in
traditional studies discourses were analysed in relation to social processes that form them, then recently researchers started talking about bidirectional and complex relations between discourses and social
For instance, the discourse about healthy food comes from social practices concerned with the meaning of having a certain lifestyle or even class position and vice versa.
Discourses of food Social Practice
“Healthy Food” Healthy lifestyleSlide5
Discourse: “A specific series of representations and practices through which meanings are produced, identities constituted, social relations established, and political and ethical outcomes made more possible”
(Gregory et al. 2009, 166).Slide6
Formal Method vs. Critical Interpretative Approach
Primary concern: formal components & properties of linguistic representations vs. social practices made possible by language.
(Gregory et al. 2009, 167).Slide7
Critical Discourse Analysis
All the above plus the search for ideological and cultural meanings as well as for power relations, latent or overt in the text or what is perceived as such.Slide8
How to Do a Discourse Analysis
1) Establish the context
2) Explore the production process
the structure of the
Identify linguistic and rhetorical
(this is a very general idea)Slide9
What is Coding?
“Coding is analysis” (Miles &
Coding, “involves taking text data or pictures gathered during data collection, segmenting sentences (or paragraphs) or images into categories, and labeling those categories with a term…” (Creswell 2009, 186).
“It is important to note the different epistemology here from many quantitative projects. What is generally of interest is not so much the codes as the text they denote, not how often they occur but what is in them” (
Minimize data overload
Some types of computer software can aid in content analysis
Useful in identifying themes and patterns
Can be used with many other methods
ethnography, interviews, surveys, discourse analysis, focus groupsSlide11
For coding it is necessary to establish our analytic unit.
This may be a word, a phrase, a paragraph or even a mixture of these depending on what we are looking for.
Utterances do not only say things, they do things.Slide12
is concerned with interpretation and representation of data. Post-structuralism is concerned with, “struggles over representation” (Johnston and
Representations (be it a newspaper, photograph, or diary) are never neutral nor is the researcher neutral in analyzing the meaning of a text; representations are always tied up with power.Slide13
Baker, Paul. 2006.
Using corpora in discourse analysis.
Continuum Discourse Series, ed. Ken Hyland. New York: Continuum
, John W. 2009.
Research design: Qualitative, quantitative, and mixed methods approaches.
ed. Thousand Oaks, CA: SAGE Publications
, Matthew B. and A. Michael
An expanded sourcebook: Qualitative data analysis.
ed. Thousand Oaks, CA: SAGE Publications.