Using YouTube Videos to Communicate Science

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Using YouTube Videos to Communicate Science

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Presentations text content in Using YouTube Videos to Communicate Science


Using YouTube Videos to Communicate Science

Nancy N. Soreide, Tracey Nakamura, Michael DunlapNOAA Pacific Marine Environmental Laboratory

AMS Meeting, January 2011, Seattle, WA


Arctic Report Card 2010

YouTube video embedded in slide… or play from YouTube or local video file



Can tell a complicated story easilyEncapsulates it clearly in a few momentsReaches a wide audience

Speaks for you all the time ….. even when you aren’t thereHelpful with press releases ….. helps the media get the story straight

Play from



local video file


Click to play on

YouTube or video file


Click to play on

YouTube or video file



Why YouTube?

ServersSupport streaming of large, long videos, in HD, with audio Handle peak loadsServices

Video resolution matched to available bandwidthAudio support (voice over, music, closed captioning for Section 508 compliance)Videos organized by topic with PlaylistsUsage statistics and analysis

YouTube Servers & Services!


Users with fast internet can play videos in HD


Closed captioning

available for Section 508 compliance


“Playlists” organize videos by topic


Video usage statistics

Number of views

How people found itLinks to itHot spots


How do people find your videos?

Web pages link to it or embed itYour web pages; other’s web pagesYouTubeyour YouTube channelYouTube suggests “videos of interest”

YouTube search functionYouTube subscription service sends a notice to subscribers when you post a new video


How hard is it to make a video?

What is your story?Aim for simple story in short 1-3 minute videoExplanatory text written on video (e.g., North Pole web cam videos)

Voiceover (e.g., Arctic Report Card, Chile tsunami)No added audio or text (e.g., tsunami propagation animations)Stage directions or storyboard Visuals

Photos, science graphics, animations, video clips or Google Earth animationsPublic domain images from NOAA, Wikimedia Commons…AudioVoiceover or music or bothPublic domain music e.g., Free Music Archive,

Home movie-making software

Inexpensive, e.g., under $100 (we use Sony Vegas Movie Studio)

YouTube channel

Enterprise Level Agreement for YouTube channel

YouTube free upload (if consistent with organizational regulations)


NOAA PMEL YouTube channel

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