Using YouTube Videos to Communicate Science

Presentation on theme: "Using YouTube Videos to Communicate Science"— Presentation transcript:

Slide1

Using YouTube Videos to Communicate Science

Nancy N. Soreide, Tracey Nakamura, Michael DunlapNOAA Pacific Marine Environmental Laboratory

AMS Meeting, January 2011, Seattle, WASlide2

Arctic Report Card 2010

YouTube video embedded in slide… or play from YouTube or local video fileSlide3

Why?

Can tell a complicated story easilyEncapsulates it clearly in a few momentsReaches a wide audience

Speaks for you all the time ….. even when you aren’t thereHelpful with press releases ….. helps the media get the story straight

Play from

YouTube

or

local video fileSlide4

Click to play on

YouTube or video fileSlide5

Click to play on

YouTube or video fileSlide6
Slide7

Why YouTube?

ServersSupport streaming of large, long videos, in HD, with audio Handle peak loadsServices

Video resolution matched to available bandwidthAudio support (voice over, music, closed captioning for Section 508 compliance)Videos organized by topic with PlaylistsUsage statistics and analysis

YouTube Servers & Services!Slide8

Users with fast internet can play videos in HDSlide9

Closed captioning

available for Section 508 complianceSlide10

“Playlists” organize videos by topicSlide11

Video usage statistics

Number of views

How people found itLinks to itHot spotsSlide12

How do people find your videos?

Web pages link to it or embed itYour web pages; other’s web pagesYouTubeyour YouTube channelYouTube suggests “videos of interest”

YouTube search functionYouTube subscription service sends a notice to subscribers when you post a new videoSlide13

How hard is it to make a video?

What is your story?Aim for simple story in short 1-3 minute videoExplanatory text written on video (e.g., North Pole web cam videos)

Voiceover (e.g., Arctic Report Card, Chile tsunami)No added audio or text (e.g., tsunami propagation animations)Stage directions or storyboard Visuals

Photos, science graphics, animations, video clips or Google Earth animationsPublic domain images from NOAA, Wikimedia Commons…AudioVoiceover or music or both

Public domain music e.g., Free Music Archive, http://freemusicarchive.org/

Home movie-making software

Inexpensive, e.g., under $100 (we use Sony Vegas Movie Studio)

YouTube channel

Enterprise Level Agreement for YouTube channel

YouTube free upload (if consistent with organizational regulations)Slide14

NOAA PMEL YouTube channel

www.youtube.com/noaapmel