PPT-UNIT 3 Rural Marketing CLASSIFICATION OF PRODUCTS

FMCG Consumer Durables Agricultural Products Services CLASSIFICATION OF PRODUCTS FMCG Fast Moving Consumer Goods FMCG goods are popularly named as consumerpackaged goods Items in this category include all consumables people buy at regular intervals The most common in the list are toilet soaps detergents shampoos toothpaste shaving products shoe polish packaged foodstuff and household accessories . 1.RURAL . MARKETING SCENARIO. 2. COMPOSITION . OF CONSUMER GOODS. 3. RELEVENCE . OF PRODUCT, PRICE, . PLACE AND . PROMOTION IN RURAL MARKET. 4. THE . ROLE . OF . ADVERTISING. INDIA ‘ S MARKETS. India with population of above 200 million is the word’s second largest fast growing market.. What is Marketing?. 7 Functions of Marketing. Marketing Concept. Evolution. Marketing Mix. Benefits & Criticisms. Unit 1. Un. Official Marketing Definition. “Get the . right. product to the . right. (chapter 7). (3. rd. semester). Meaning & Nature of Product. According to Philip . Kotler. , “A product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need”.. RM Nov2011 LPD. DEFINING RURAL INDIA. Places away . from towns or cities.. “Group of people who are tradionalists in outlook, rooted in land and who resist change”. RBI defines locations with populations up to 10000 as rural, 10,000to 1,00,000 as semi urban.. What is Marketing…??. Selling?. Advertising?. Promotions?. Making products available in stores?. Maintaining inventories?. . All of the above, plus much more!. 2. Marketing. is the . art and science. BY. CHINTAN PATHAK. BHUSHAN. - ‘G’ DIV . B. Bharati. . Vidyapeeth. University. Institute of Management and Entrepreneurship Development. 1. INDEX. OBJECTIVES. INTRODUCTION. 3.1 Chapter 16: The market and marketing. . Make me a product. Rules – . 15 minutes (you will keep the time). You will present your idea to the class (you will choose who). Someone will be the team leader (you will choose them). Understand marketing’s role and function in business to facilitate economic exchanges with customers.. Notes: Guided & Printed Week #1. Key Terms. Marketing:. Process of planning, pricing, promoting, selling, & distributing ideas, goods, and services to create exchanges that satisfy customers. 1.03 Discuss the impact of unions on the . S & E industries.. Athlete and Entertainer Issues. Athletes & Entertainers seek to make themselves a brand. Michael Jordan created a brand image for himself. . How to get the word out about the New Products. Marketing the products. Find different ways to get the word out – ask friends who run a business. Herbal Hours . Create a . video testimonial. Prepare an email blast to your customers or send a postcard to them (postcard on Resources/Business Section of website). ____________________________________ NACE Rev. 2 Introductory Guidelines ____________________________________ STATISTICAL OFFICE OF THE EUROPEAN COMMUNITIES 02 Statistical governance, quality and ev PROF. SRIJITA DUTTA. THK JAIN COLLEGE. CLASS- B.COM (HONS and GEN) SEMESTER- II SEC- A and D. PART 2 . MARKET SEGMENTATION. Target Marketing. A company cannot serve all customers in a broad market. The customers are too numerous and diverse in their buying requirements. Many companies are embracing . The way products are arranged in a retail store to maximise sales. The way a business combines the main marketing elements to sell products that meet the needs and wants of customers . The way a business distributes its products through retailers and wholesalers. Sem.. Subject: - Rural Marketing. Topic : - Marketing of Agricultural Produce. I.B.(PG) COLLEGE, PANIPAT. Affiliated to . Kurukshetra. University. Kurukshetra. .. Ruhani. Sharma. Marketing of Agriculture Produce.