PPT-Chapter 6 Personality and Psychographics

6 1 Copyright 2013 Pearson Education Inc publishing as Prentice Hall CONSUMER BEHAVIOR 10e Michael R Solomon 6 2 Copyright 2013 Pearson Education Inc publishing as Prentice Hall. A person does not n eed to have all of these symptoms to have the personality disorder What is the difference between OCPD and OCD People with OCD have insight meaning they are awar e that their unwanted thoughts are unreasonable People with OCPD th Read pg. 477-478 (top) featuring a very unique personality, Steve Irwin. Read the selection with this question . in mind. : . Which traits characterized Irwin’s personality? . Why does personality form? In other words, what are the major forces that make people “who they are?”. Personality. Consistent Tendency: behavior across situations. Distinctiveness: Individual personality traits. Personality. An individuals unique set of consistent behavioral traits. Stability of behavior over time. Uni. -dimensional or Multi-dimensional. Theoretical . or Psychometric (data reduction). Factor Analysis or Criterion Reference. Normal or Abnormal Traits. Group or Individual Administration. Oral or Written. 6-. 1. Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall. CONSUMER BEHAVIOR, . 10e. Michael R. Solomon. 6-. 2. Copyright © . 2013 . Pearson Education, Inc. publishing as Prentice Hall. Learning Objectives. After reading this chapter, you should be able to do the following:. Define . personality . and explain the personality concept in psychology. Describe how personality can be approached from the standing of knowledge . 2. Chapter Preview. Psychodynamic Perspectives. Humanistic Perspectives. Trait Perspectives. Personological and Life Story Perspectives. Social Cognitive Perspectives. Biological Perspectives. Personality Assessment. Refers to an individual’s . unique and relatively consistent pattern of thinking, feeling, and . behaving. Personality . theory: . Describes . and . explains . how people are similar, how they are different, and why every individual is . PERSONALITY. What is Personality. ?. People . differ from. each . other in. meaningful . ways. People . seem to show. some . consistency in. behavior. Personality is defined as . distinctive and . What is Personality?. Read “A Day in Life” on page 321. Would. Hannah do something like that?. The answer to that question relies on our perception of Hannah’s personality. When people think of personality, they often think of the most striking element of that personality, like having an “assertive personality” or an “artistic personality”. inflexible and enduring behavior patterns that impair social functioning. . usually without depression or delusions.. Robert Lee Yates: . Spokane Skid Row Killer. Personality Disorders. Broken down into Clusters:. Personality D. isorders. John Oldham, . M.D.. Past . APA . president, member Personality Disorders Work Group. 1. “from . the beginning of the development process for DSM-5, the personality disorders were identified as a place where we needed to move beyond the categorical diagnostic system of discrete disorders in DSM-IV toward a more dimensional . Case Study:. . You Are What Makes You Laugh. Section 1:. . The Trait Approach. Section 2:. . The Psychoanalytic Approach. Section 3:. . The Learning Approach. Section 4:. . The Humanistic and Sociocultural Approaches. Tier 1 . What is personality?. The . word ‘personality’ refers to the collection of characteristics or traits that we have developed as we have grown up and which make each of us an individual. These include the ways that we:.