PPT-Enhancing Customer Service through Market Research and Segmentation

Paula Edwards Director Customer Care GO Transit February 27 2013 A division of Metrolinx 1967 first service launched 64 million passengers moved in 2012 260000 passengersweekday 80 Rail 20 Bus. Step 1. Entrepreneurship pyramid. Source: MIT OCW 15.390: New Enterprises. Market segmentation. Systematically identify and evaluate the top market opportunities. . This generally is a long process but it is important to not let it go on indefinitely.. February 10, 2015. Agenda. 4:30pm – 4:50pm (Discussion). Segmentation & Targeting. Identifying the right customers. Value Proposition . Development:. Creating value for those customers. 4:50pm . Strategic Marketing. Chapter 7. 210 - 234. Characteristics of Markets & Market Segments. A Market is. Comprised of people or organizations (Consumer or Business). Have needs, abilities, and willingness to buy. February 10, 2015. Agenda. 4:30pm – 4:50pm (Discussion). Segmentation & Targeting. Identifying the right customers. Value Proposition . Development:. Creating value for those customers. 4:50pm . Kirk Smith . October . 2015. Session Topics. Who are your competitors…really?. Market Segmentation. How do customers choose between options. ?. Building a marketing strategy (STP). Some stuff I could buy. Dr. AMA . Suyanto. Knowing the Customer is Not Enough!. Once we know the customer, we need to understand what new products, services and features will excite them.. Our job is to know the customer so well that we can provide him or her with (technological) solutions to problems that they don’t even know exist yet!. Chapter Two. Mrs. Morrey. Putting the Customer First. 2.3 Target . Markets. 2.4 customer service. Define TARGET MARKETS and MARKET SEGMENTS. Describe how businesses use MARKET SEGMENTATION. Explain the importance of CUSTOMER SERVICE. Jared Miller. Sr. Director, Customer Self-Service. Continental Airlines. Corporate Background. Evolution of Self-Service at CO. Self-Service Adoption. Recent Innovations at CO. Product Consistency. Looking Ahead. Men wanted for hazardous journey. Small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful. Honor and recognition in case of success.. —Ernest Shackleton, . Helping . Buyers Buy. Copyright © 2010 by the McGraw-Hill Companies, Inc. All rights reserved.. McGraw-Hill/Irwin. Marketing . -- . The activity, set of institutions and processes for creating, communicating, delivering, and exchanging offerings with value for customers, clients, partners, and society at large. 4e. Sports and Entertainment Marketing Class . Mr. Sherpinsky. Council Rock School District. 2. Section . 2.1. Goals. Explain the central focus of the marketing concept.. Explain the reasons for increased sports and entertainment options.. lecture 5. Blesa. Ibrahim . mohammed. . 1. Session Overview . Define segmentation . Describe bases of segmentation . Discuss targeting strategies . Describe positioning strategies . 2. The STP framework. Customer-Driven Services Marketing Strategy. Customer-Driven Services Marketing Strategy. 3 C’s. :. Customer . analysis. Overall examination of market characteristics. Customer needs and related characteristics and . SUBJECT: STRATEGIC MARKETING. TOPIC: MARKET SEGMENTATION, TARGETING AND POSITIONING.. PROF. RAJESH BALA ( ASSISTANT PROFESSOR). DEPARTMENT . OF . COMMERCE & MANAGEMENT. IB . PG COLLEGE, PANIPAT. KURUKSHETRA UNIVERSITY, KURUKSHETRA.