PPT-The Science of Persuasion

Or how to get others to say Yes Researchers have been studying the factors that influence us to say Yes to a request for over 60 Years There can be no doubt that there is a SCIENCE. How would you define the words rhetoric or rhetorical?. Classic Definitions of Rhetoric. Aristotle:. . Rhetoric is "the faculty of discovering in any particular case all of the available means of persuasion.”. Two Types of Social Influence. Techniques of Social Influence. Persuasion. Resisting Persuasion. Social Influence and Persuasion. James Warren Jones . Jonestown (1978). How could Jim Jones have influenced his followers to such a deep level that more than 900 committed revolutionary suicide?. Lysistrata. Two Quotes. Women’s . peithō. , how appraised?. Two Quotes. Chorus Leader to Lysistrata:. Hail the bravest of all women!. Now you must be more besides:. Firm but soft, high-class but low-brow,. Chapter 6. Communicating in English. Talk, Text, Technology. Guy Cook . Introduction. Who uses persuasion: . A girl pestering her dad for ice-cream, a lawyer arguing for the innocence of the accused, an activist drums up support for a new political movement or a new cause, a religious man trying to convert his audience, a blogger posting his/her ideas on the internet . . . . What is persuasion? What different kinds of persuasion are there? What are the different areas in our life when we are open to persuasion? Why do we need to persuade? . Persuasion is the process off changing or reinforcing attitudes, beliefs or behaviours and is something most people do or experience on a daily basis. We can persuade to influence people; to get something we want. Also people are trying to influence us so we need to understand the different ways this might happen. . Objectives : . Pg. 61... What is Persuasiveness?. Elements of Persuasion relates to Communication….. Intent. – we intend (intentionally or unintentionally) to persuade someone. Coercion. – forcing someone to change as public compliance (when persuasion happens externally). PERSUASION. . Convincing a targeted audience to support your views on an issue and/or to take action.  . PERSUASIVE APPEALS. A single . piece of writing might use one, two, or all three of these.. A balanced use of all three can strengthen an argument.. Social Psychology. Persuasion. The direct attempt to influence or change other people’s attitudes. Persuasion. Elaboration likelihood model- . a model suggesting that attitudes can change through evaluation of the . “It’s always best to start at the beginning.”. Dorothy. The Wizard of Oz . What is Attitude?. Earliest uses date back to early theater. Describes a characters posture or position. Attitude=. . 1. Elaboration and routes to persuasion. . 2. Factors influencing degree of elaboration. . . A. Elaboration motivation. . . B. Elaboration ability. . . . . . Personified, Reified. Shape of Things to Come. Peitho, Myth to Reality. Upcoming. Today. Peithō. -Persuasion in Greek Culture. Thu (2-Feb) – 9-Feb. Aeschylus’ . Oresteia:. . peithō. legitimized. La gamme de thé MORPHEE vise toute générations recherchant le sommeil paisible tant désiré et non procuré par tout types de médicaments. Essentiellement composé de feuille de morphine, ce thé vous assurera d’un rétablissement digne d’un voyage sur . February 7, 2017. Nature of Persuasion. We are surrounded by persuasion. Obvious or intentional persuasion. Nonobvious or accidental influence. Persuasion can be positive!. Powerful, positive social force that works to motivate and inspire. Explain How to Persuade Different Personalities. Explain the Use Positive Body Language for Persuasion. Explain the Framework Theories for Applying Persuasion. Explain Strategies for Developing Persuasion Skills.