MAPRA Educational Conference October 9 2015 Allison McCarthy Principal Each entity and combined Defined markets Entity Primary secondary tertiary Regulatory System Organizational shifts ID: 480488
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Medical Staff Development PlanMAPRA Educational ConferenceOctober 9, 2015
Allison McCarthy
PrincipalSlide2
Each entity and combined
Defined markets
Entity
Primary, secondary, tertiary
Regulatory
System
Organizational shifts
Acquisitions
Departures
Health reform transitions
Risk contracts
Population health
Clinical programsSlide3
Community Need AnalysisDemand versus SupplySlide4
Hospital Defined Markets
Regulatory Defined MarketSlide5
Determining SupplySlide6
Population size in each market region Current and 5 year projected census estimates
Physician-to-population ratios determine full-time equivalent (FTE) needs by specialty – blended approach
Population estimates ineffective for hospital-based specialties
Some specialties lack unique ratios
Vascular surgery included with general surgery
Radiation oncology
Occupational medicine
Podiatry
Oral Surgery
Demand EstimatesSlide7
Physician-to-population ratios to determine community needBy specialty
Population by service area
Ratio providers
GMENAC (Graduate Medical Education National Advisory Committee)
Committee of healthcare experts convened by Congress to assess U.S. healthcare manpower needs in 1980 – still considered a valid standard today
Managed Care
Jonathon Weiner et al. in 1994 and updated in 2004 developed
estimates
based on a number of closed-panel HMOs (included more than 350 clinic sites, 33 hospitals and more than 8 million consumers)
Solucient – regionally based
2003 estimates based on National Ambulatory Health Care Administration, Medical Group Management Association and private/public claims
data
Demand Parameters Slide8
Nationally
recognized
sources
Population/100,000
x Ratio
Medical staff roster, physician directories, licensure boards, etc.
Supply
- Demand
How the Math Works…..Slide9
Note: Average age excludes physicians 65+ years.
Community Need - GASHSlide10
Other factorsSlide11
Need for:
_________________
_________________
_________________
_________________
Medical Staff Development Plan Input
Community Health IssuesSlide12
Panel Size
Degree of Risk
Medicare
ACO/Multiple payers
System Employees
Single Payer
Medicaid
Health Reform EngagementSlide13
Specialty careAddress chronic diseaseIncrease use of ACPs
Carefully managed transitions
Clear agreement on roles
Other points of care
Sub-Acute/Long term care
Home/Palliative care
Behavioral health facilities
Primary care
Diverse venues
Range of provider types
Larger panel sizes
Diverse settings
Population based
Offices and facilities
Manage care differently
Replace those who can’t
The Right MixSlide14
NPs/PAsGetting harder to recruitPharmacists157k shortfall by 2020
Others
Mental health providers
Care coordinators
Educators/health coaches
Group Health, Seattle, WA
10, 000 patient panel
Change in “Who” is Needed Slide15
To ensure medical staff breadth and depth over time Balance between new practitioners, mid-career professionals and mature physicians Ensuring equilibrium within each clinical specialty
Age 65 is a traditional point of retirement consideration
Succession Planning Slide16
Medical staff specificIndustry average age = 49 yearsHigh risk - specialties 50%+ is 60+ years Pending risk – specialties 25-49% is 60+ years
Physician Profile – Age AnalysisSlide17
Interview Findings
Physician InputSlide18
Out-of-area referral patternsSlide19
Employed
Group
Competitor
#1
Competitor
#2
Community Health Center
Unknown/Unaffiliated
Competitive Considerations
Adult PCPs by Affiliation (FTEs)Slide20
Increasing or decreasingWill new physicians helpIf so, which onesRecruit, acquire or affiliate
Cardiology
Oncology
Surgery
Ortho
Neurosurgery
Other Competitive DynamicsSlide21
Strategic growth plansMarket positionMedical staff perspectivesPotential physician transitions
Population projections
Current physician supply
Projected physician demand
Community health needs
Community Need
Organizational Need
Physician Recruitment Priorities
Physician Recruitment Priorities
Synthesize FindingsSlide22
Financially supporting private practice recruitment requires two key components Defined community need in the specialty area
Supported private practices are located within the GASH
If not present, can still recruit but through models other than private practice income guarantees i.e. employment
To recruit in specialty areas which are strategically important but for which there is not community need
To place physicians in markets other than GASH identified communities
Recruitment Parameters Slide23
Weighted PrioritiesSlide24
Your Expertise
Converting to Recruitment Plan Slide25
Degree of priority – strategy, access, availability, etc..
Employment or income guarantee
Budgeted dollars
Prior experience – management, billing, staffing
Practice location identified
Space - existing vs. new
Colleagues and staff – “fit” needs
Management capacity and expertise
Support requirements
Marketing
Hospital services – operating room, beds, ancillaries
Development potential
Pent-up demand
Referral base
Competitive edge
Recruitment factors
In-house capacity
Experience
Budget
Time to recruit
Recruitment Planning CriteriaSlide26
Recruitment Roadmap
Specialty
Practice
Location
Reason
Start
Date
Recruiter
Approved
Team Members
Family Medicine
ABC Group
Ostrow
Replace
July
2016
A. McCarthy
Yes
Dr. A
Dr. B
Pedi NPXYZ GroupMinnie
AddNowK. BarlowYes
Dr. MSally M.Slide27
MSDP more than community needCapture all influencing factorsTeam involvementRegular updatesBenefits to recruitmentBring in your expertise
Understand the “why” behind the recruit
Proactive vs. reactive approach
Longer range perspective
ConclusionSlide28
Thanks!Allison McCarthy
508.394.8098
amccarthy@barlowmccarthy.com