PPT-Essentials of Consumer Behavior, 2

nd Ed Debra Stephens Chapter Six Sensory Perception in a Consumption Context 2 How many of these logos can you identify 3 Perception is a Constructive Process 4 What we perceive depends on what we know and expect and is subject to systematic biases. Agenda. Search, Experience and Credence Properties. Consumer Choice. Consumer Experience. Post-experience evaluation. Search, Experience and Credence Properties. Search. Experience. Credence. Attributes that a consumer can determine before purchase. Behavioral . Economics. Standard Economics + Psychology = Behavioral Economics. What is the standard economic model?. The standard, or neo-classical, economic model is the way most economists think about consumer welfare and consumer choice.. Consumer Markets and Consumer Buyer Behavior. Consumer Markets and Consumer Buyer Behavior. Model of Consumer Behavior. Characteristics Affecting Consumer Behavior. Types of Buying Decision Behavior. of. . Consumer Behavior. Blog posts: "Utility". Theory of . Consumer . Behavior (AP only unit). Total Utility and Marginal Utility. Utility Maximization – equalizing marginal utility per dollar spent on various goods. behaviour. Learning Objectives. To understand the subcultures within the United States and their relationships to American culture.. To understand the influence of nationality and ethnicity subcultures on consumer behavior.. Other Aspects of Culture. Although Every Culture is Different, 4 Dimensions Appear to Account for Much of This Variability.. Power Distance. Uncertainty Avoidance. Masculinity/ Femininity. Individualism. Learning Objectives~ Ch. 16. Discuss how products, special possessions, and consumption activities gain symbolic meaning and how this meaning is conveyed from one consumer to another.. Identify how marketers can influence or make use of the symbolic meaning that consumption may have for consumers.. 1. LBNL – Smart Grid Investment Grant Consumer Behavior Study Analysis. U.S. Department of Energy. Office of Electricity Delivery and Energy Reliability. Outline. Background on SGIG CBS Projects. Highlights. Kotler. on . Marketing. The . most . important thing . is . to . forecast where . customers . are moving. , and be . in front . of them.. Chapter Questions. How do consumer characteristics influence buying behavior?. 1. Learning Outcomes. Understand . what initiates human . behavior. Classify . basic consumer . motivations. Describe . consumer emotions and demonstrate how they help shape . value. Apply . different approaches to measuring consumer . Buyer or Consumer Behavior. A product or service should have a consumer to buy it. So it is important to marketer to know the following:. What does a consumer buy?. Where from does he buy?. When does he buy?. 6: . Consumer Buying Behavior. 7: . Business Markets and Buying Behavior. 8: . Reaching Global Markets. 9: . Digital Marketing and Social Networking. Chapter 6. Consumer Buying Behavior. Professor Jason . Hiroshi Koga . Kansai University . . Faculty of Informatics. Data Mining Applied Research Center. 2013/07/09. The 3rd Asian Privacy Scholars Network. 16. IN THIS CHAPTER, YOU WILL LEARN:. an introduction to the most prominent work on consumption, including:. John Maynard Keynes: consumption and current income. Irving Fisher: . intertemporal. choice.