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SAKAR One Year Warranty continuedNO WARRANTIES WHETHER EXPRESS OR IMPLIED INCLUDING BUT NOT LIMITED TO ANY IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE OTHER THAN T. Global Connections Seminar. What is a logo?. A logo is a unique identifying symbol.. A logo also is called a . brandmark. , mark, identifier, logotype, or trademark.. Types of Logos. Logos can take the form of a . Three Methods of Persuasion. ETHOS = Appeal to Character . Ethos appeals to an audience by creating an atmosphere of trust.. Ethos highlights the character of its source. We look less to the message than to the person who’s delivering it. . Aristotelian Appeals. Essential Question. What are Rhetorical Appeals and how can I identify and use them in informational text and in my writing?. The Rhetorical Triangle. A way of thinking about what's involved in any . Surveillance Systems. Grant Bugher. http://perimetergrid.com. Thotcon. 0x06. The research and opinions presented in this talk are my own.. They do not necessarily represent those of my employer.. They’re Already Watching. Appeals in Argument. Persuasive writing. The goal of argumentative/persuasive writing is to persuade your audience that your ideas are valid, or more valid than someone else's.. The Greek philosopher . TIMELINE. 35,000 -15,000 BC. First use of symbols. Pictographs on walls and caves in France and Spain. . 4500 -3500 BC. First exact reproduction of images. Stamp seals, carved from metal or stones, and were used to impress ownership on clay.. Slogan. A short and striking or memorable phrase used in advertising. Nike. McDonalds. Snickers. Subway. Presidential Slogans. Zachary Taylor – For President of the People. Abraham Lincoln – Vote Yourself a Farm. Modes of Persuasion. Logos. Logos: . the . appeal to logic, means to convince an audience by use of logic or reason.. Effect on audience: . logos evokes . a cognitive, rational response. . Readers . get a sense of, “Oh, that makes sense” or “Hmm, that really doesn’t prove anything. 21-. 2. Learning Objectives. Explain what a trademark is.. Discuss protecting the trademark.. Discuss forms of trademarks.. Explain general trademark rules.. Explain the process for developing memorable names.. Persuasive Appeal. To ask for aid, support, mercy, sympathy, or the like. To make an earnest request. Your appeal is HOW you are persuading your audience. 3 Appeals: Ethos, Pathos, Logos. Mode 1: Ethos. . There are number of interesting issues currently being litigated in school trademark cases. A FAILING GRADE. SCHOOLS AND APPAREL TRADEMARKS. . There are number of interesting issues currently being litigated in school trademark cases. Exploring Different Types of Appeals. Emotional (pathos) - appeals to feelings. Ethical (ethos) – appeals to values. Logical (logos) – appeals to reason/logic. Each different rhetorical situation you find yourself in will call for you to use a different balance of these three types of appeals. . Cindy Taylor. Logos. Logo: a graphic representation or symbol of a company name, trademark, abbreviation, etc., often . uniquely designed for ready recognition. . . dictionary.com. “Logos . are either purely graphic (symbols/icons) or are composed of the name of the organization...” . for . “WAY SMART” . Middle School Students. By Chuck Bennett. There is one thing that . ALL of you. . will be wanting in the next few years.. Here’s a hint…. Here’s another hint…. Maybe you’ll be satisfied with your parents’ car..