Michelle Bolwerk amp Professor Peter HartBrinson Fitness Fundraisers Why Do People Volunteer Values Understanding Career Social Enhancement Protective Clary et al 1998 ID: 753858
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Slide1
Doing Good or Running Well? An Analysis of Wellness and Motivation to Participate in Fitness Fundraisers
Michelle
Bolwerk
&
Professor Peter Hart-BrinsonSlide2
Fitness
FundraisersSlide3
Why Do People Volunteer?Values
Understanding
Career
SocialEnhancementProtective
(Clary et al., 1998) Slide4
What is Wellness?
According to the National Wellness Institute:
Occupational
Physical
SocialIntellectualSpiritualEmotional
(National Wellness Institute, 1976)Slide5
Event
Just Us for Justice Run/Walk
"Brute"al 5K Run/Walk
Cruisin
’ the Blues in my Running Shoes Run/Walk
Pursuit of a Cure Run/Walk
Booking it for Books Run
Walk for Paws
JDRF Walk to Cure Diabetes
Location
Eau Claire
Strum
Durand
Arcadia
Elk Mound
Menomonie
Eau Claire
Distance(s)
5 Mile
2 Mile½ Mile5K5K10K5K4 Mile2 Mile½ Mile~1 Mile2 MilesBeneficiariesInternational Justice Mission and Fierce FreedomStrum Community FoundationFood Pantry, Cross Country Team, Humane SocietyAmerican Cancer SocietyElk Mound LibraryDunn county Humane SocietyJDRFEntry FeeNo Charge$25.00$15.00$25.00$20.00$25.00No ChargeNumber of Participants832736528572 adults, 20 kids100500Gross Revenue$27,500 ($5,000 Fierce Freedom, $22,500 IJM)$1,000.00$1,600.00$38,500.00$1,806.00$10,000.00$48,000.00Slide6
Interview Questions
Why did you choose to participate in this fundraiser today?
What motivated you to actively participate instead of just donating money to the cause?
How does participating in this event make you feel?
How would you define wellness or wellbeing?
W
hat
do you think the outcomes of this race will be?
Notes: I gave several follow up questions to these answers when they were necessary such as: In which ways do you think your personal wellness has improved from doing this fitness fundraiser? Slide7
Number of Participants for Each Category of Motivations and Wellness
General Motivation
Specific Motivation
Values
39
15
Social
27
21
Fitness
20
32
Enhancement
19
40
Understanding
11
5
Protective01Career10 WellnessPhysical43Intellectual20Emotional17Social12Spiritual4Occupational0Note: Most responses were coded into multiple categoriesSlide8
Enhancement Motivation: Becoming More Healthy
“I’m trying to get healthier myself. And it’s a reason to get out there and walk.”
(Female, Just Us for Justice)
Result #1: IndividualismSlide9
Fitness Motivation:Enjoy Physical Activity
“Well
, I don’t really know that much about the cause. Um, it’s a convenient day to do a race. I race probably every two weeks and this just happened to be on a night that I had time to do it. I don’t really care about the cause or anything like that
.”
(Male, Just Us for Justice)
Result #1: IndividualismSlide10
Wellness
“Wellness
I would say, well taking care of yourself. Getting out there, being active. You know, that’s another reason why I come out. Instead of just giving money, it’s something, I go out and I get to walk and the dogs get to walk
.”
(Female, Walk For Paws)“Wellness and wellbeing is probably partly how your body is but also your state of mind and who you are and that’s kind of why I like these events because again, it brings people out and gets them out and thinking.” (Female, Walk for Paws)
Result #1: IndividualismSlide11
Value Motivation: Find Cure
“Well
number one because
Laura
is my granddaughter. And I think, we can come up with a cure for diabetes, you know for all, young and old. I work in health care and I see just diabetes and the prevalence is so much on the rise in our young kids, our little kids, that I think the more that we can get out there and, the better we
are, the better they will be. And hopefully we will be able to have a cure for them in their lifetime.” (Female, JDRF Walk to Cure Diabetes)
Result #2: Altruism Slide12
Social Motivation: Spread Awareness
“I
first heard about it through our church, the Bridge. And our pastors wife is very, this is very much her passion and once I learned about human trafficking and that it’s so huge, and that it happens right here in our own country in our own city even, I was like, I have to do something
.”
(Female, Just Us for Justice)
Result #2: Altruism Slide13
Social Benefit: Build Community
Everyone seemed to know everyone else. When people arrived, they were greeting each other with hugs and smiles, asking one another how family members were doing and other personal conversations. . . Just about everyone there seemed excited and happy to be participating in this race for one reason or another. I really enjoyed this smaller group of fun runners because it felt like such a fun thing to do, not a obligation which running can feel like sometimes.
(Field Notes, ‘
Brute’al
5k Run/Walk)
Result #2: Altruism Slide14
Summary
Individualistically and altruistically motivated
Wellness as individualistic motivation
Broad social benefits
Variation across eventsJDRF Walk to Cure DiabetesNo Entry feeMost money raisedClear Values motivationCruisin
’ the Blues in my Running ShoesEntry feeSplit between three beneficiariesMost people were unaware of causeNot always inherently civicSlide15
ReferencesClary, E. Gil ; Snyder, Mark ; Ridge, Robert D ; Copeland, John ;
Stukas
, Arthur A ; Haugen,
Okun, M. A., Barr, A., & Herzog, A. (1998). Motivation to volunteer by older adults: A test of competing measurement models. Psychology and Aging, 13(4), 608-621.
Hettler, Bill. (1976). The Six Dimensions of Wellness. Retrieved from http://c.ymcdn.com/sites/www.nationalwellness.org/resource/resmgr/docs/sixdimensionsfactsheet.pdf