PPT-Chapter 7 Attitudes and Persuasion

Chapter 7 Attitudes and Persuasion 7 1 Copyright 2013 Pearson Education Inc publishing as Prentice Hall CONSUMER BEHAVIOR 10e Michael R Solomon 7 2 Copyright 2013 Pearson Education Inc publishing as Prentice Hall. Using . Words to . Get . What You Need. Linda Jones, Editorial Director. ADVANCE/Merion Matters. November 2012. Everybody is . selling . something. Persuasion. List the six steps of persuasion in America.. Two Types of Social Influence. Techniques of Social Influence. Persuasion. Resisting Persuasion. Social Influence and Persuasion. James Warren Jones . Jonestown (1978). How could Jim Jones have influenced his followers to such a deep level that more than 900 committed revolutionary suicide?. P. ersuasion is . an important literacy skill. Media, politicians, advertisers, and writers all use specific tools to persuade or convince you of their opinion. Once you know how to recognize . tools of . What is persuasion? What different kinds of persuasion are there? What are the different areas in our life when we are open to persuasion? Why do we need to persuade? . Persuasion is the process off changing or reinforcing attitudes, beliefs or behaviours and is something most people do or experience on a daily basis. We can persuade to influence people; to get something we want. Also people are trying to influence us so we need to understand the different ways this might happen. . Social Psychology. Persuasion. The direct attempt to influence or change other people’s attitudes. Persuasion. Elaboration likelihood model- . a model suggesting that attitudes can change through evaluation of the . Attitudes are positive or negative evaluations of objects of thought. COMPONENTS OF ATTITUDE. Cognitive component. : beliefs people hold about the objects of an attitude. Affective component. : emotional feelings stimulated by an object of thought. “It’s always best to start at the beginning.”. Dorothy. The Wizard of Oz . What is Attitude?. Earliest uses date back to early theater. Describes a characters posture or position. Attitude=. Pathos. Dr. Jeffrey Arthurs, Gordon-Conwell Theological Seminary, . as taught at Singapore Bible College DMin module, March . 2016. a. nd offered for free download by Dr. Rick Griffith at BibleStudyDownloads.org. Copyright (c) . 2014 . Pearson Education, All Rights Reserved. 1. Prepared by Robert Gass and John Seiter. iMAGE IS EVERYTHING. In Communication Studies, visual persuasion is often overlooked, neglected. Experiencing Psychology: Are 180,000 Heads Better Than One?. The . chapter begins by discussing how a college student, Tiffany . Philippou. , used a technique called . crowdsourcing. and generated a wealth of information about traveling to London. . Learning Outcomes. Explain the ABC model of an attitude. Describe how attitudes are formed. Identify sources of job satisfaction and commitment. Distinguish between organizational citizenship and workplace deviance behaviors. The PSYCHOLOGY of PHILANTHROPY UNC System Advancement Symposium East Carolina University | Greenville, NC May 17, 2019 Scan to download presentation Scan to download presentation JEFF HILL Campaign Director February 7, 2017. Nature of Persuasion. We are surrounded by persuasion. Obvious or intentional persuasion. Nonobvious or accidental influence. Persuasion can be positive!. Powerful, positive social force that works to motivate and inspire. Explain How to Persuade Different Personalities. Explain the Use Positive Body Language for Persuasion. Explain the Framework Theories for Applying Persuasion. Explain Strategies for Developing Persuasion Skills.