Analysis Gender Roles in America You will view each television commercial twice with audio and once without After each viewing consider the following questions and write down your responses in your notebook ID: 233136
Download Presentation The PPT/PDF document "Television Commercial" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Slide1
Television Commercial Analysis
Gender Roles in AmericaSlide2
You will view each television commercial twice with audio and once without. After each viewing, consider the following questions and write down your responses in your notebook.
Who is the intended
audience for this commercial? In other words, who is it aimed at?What words
and
phrases
do you notice being used throughout the commercial?
What
images
do you notice throughout the commercial (also consider the camera work)?Slide3
Bratz: “Girls Night Out”
http://www.youtube.com/watch?v=cXUN0pe_YtwSlide4
Who is the intended
audience for this commercial? In other words, who is it aimed at?
What words and phrases do you notice being used throughout the commercial?What images do you notice throughout the commercial (also consider the camera work)?
Any additional comments? Questions?
Bratz: “Girls Night Out”Slide5
Batman: The Brave and the Bold Batmobile
http://www.youtube.com/watch?v=tU-5OV2DrdkSlide6
Who is the intended
audience for this commercial? In other words, who is it aimed at?
What words and phrases do you notice being used throughout the commercial?What images do you notice throughout the commercial (also consider the camera work)?
Any additional comments? Questions?
Batman: The Brave and the Bold BatmobileSlide7
Hasbro’s Rose Petal Cottage
http://www.youtube.com/watch?v=2dXlAjCU8G4Slide8
Who is the intended
audience for this commercial? In other words, who is it aimed at?
What words and phrases do you notice being used throughout the commercial?What images do you notice throughout the commercial (also consider the camera work)?
Any additional comments? Questions?
Hasbro’s Rose Petal Cottage Slide9
Transformers: “Cyber Stompers”
http://www.youtube.com/watch?v=LJa_B-06lEoSlide10
Who is the intended
audience for this commercial? In other words, who is it aimed at?
What words and phrases do you notice being used throughout the commercial?What images do you notice throughout the commercial (also consider the camera work)?
Any additional comments? Questions?
Transformers: “Cyber Stompers” Slide11
Each commercial we have viewed makes assumptions about boys’ and girls’ traits and interests.
According to these commercials, what traits are associated with girls? With boys? Create a T-Chart with a list of adjectives that these commercials would use to describe each gender.Slide12
Males Females
Adjectives that these
commercials
would use to describe boys/girls
.Slide13
Do you think that these portrayals of gender are fair and/or accurate? State your opinion and provide examples from your own experience for support.
Suggested Outline:
Paragraph One:Describe how the commercials portray boys. Give examples of words and images from the commercials that support this. (At least 4 examples)State whether, in your opinion, this is an accurate portrayal.
Give examples from your own life experience to support your opinion.
Paragraph Two:
Describe how the commercials portray
girls
. Give examples of words and images from the commercials that support this.
(At least 4 examples)
State whether, in your opinion, this is an accurate portrayal.
Give examples from your own life experience to support your opinion.