BAUER MEDIA By David Tembo - PowerPoint Presentation

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BAUER MEDIA

By David Tembo

About Bauer Media

Bauer media is a transnational media company situated in multiple countries around the world. It is a media company that owns subsidiaries and other companies covering multiple platforms such as music magazines and radio. The corporation’s brands reside in 15 countries and as well as the selling of products there.

It is currently the biggest media company in the world and originated in Germany before embarking on expansion through purchasing and horizontally integrating micro media outlets and companies.

About Bauer Media

Bauer media is a transnational media company situated in multiple countries around the world. It is a media company that owns subsidiaries and other companies covering multiple platforms such as music magazines and radio. The corporation’s brands reside in 15 countries and as well as the selling of products there.

It is currently the biggest media company in the world and originated in Germany before embarking on expansion through purchasing and horizontally integrating micro media outlets and companies.

Subsidiaries

Bauer media has ownership over vast amount of magazine titles which cover the interests of everyone and appeal to all people of all ages. They cover all genres of magazines such as rock, a genre that is covered by a magazine like

Kerrang

.

Who owns “|

Kerrang, Q and Mojo” magazines?

Some of the prominent and well known magazines owned by

bauer

are

Kerrang

,

Q and mojo. They are all well know magazines that cater for interests of different people and retain different themes, for example

Kerrang

being a well known rock music themed magazine.

NME was once a private, in depended music company that had already established a good market before it was bought of bought by

Ipc

and became amongst the 60 brands owned by IPC media. It was horizontally integrated into the empire but still retains it’s characteristic as it has always done. The only difference is that it’s under different ownership which means all investments come from the IPC media executive board and the profits go to them as well.

MOJO

MOJO is a music magazine who’s parent company is

bauer

media. It provides the market with music’s greatest icons in exclusive

Target audience: The target audience are mainly adults who lover music, as evident by the rock music theme of the magazine. IT also appeals to older, mature people as seen its inclusion of classical, influential artists such as bob

dylan

MOJO is the largest music company in the UK that provides its market with content such as iconic photography. The magazine is solely devoted to music so the content usually comprises of artists, photographs and other

musci

re;ated

subject for its passionate customer

base.has

a successful circulation figure of 94,614

MOJO

MOJO is the world’s largest UK music magazine, delivering a monthly dose of world class journalism and iconic photography to an audience of extremely passionate music consumers. If you’re featured in MOJO, you matter.

MOJO is the brand for those truly OBSESSED with music

MOJO is THE MUSIC EXPERT – a magazine of high brand values and integrity. A carefully crafted musical archive covering the very best of music across genres. From classic and modern rock, folk, soul, country to reggae, electronic and experimental. It prefers to celebrate quality over popularity – music that will stand the test of time. MOJO provides a “hand-made” experience in a mass market environment, and as a result is a valued and trusted brand.

Q

Like most magazines owned by

bauer

media, Q magazine is amongst the archive of

mothly

magazines produced under the parent company. It’s primary theme is rock music as stated “The legendary monthly magazine which celebrates everything that’s great about

rockin

role The magazine was initially launched in a 1986 and has become one of the most popular music magazines, which feature well known artists such as

Florence,adele

, oasis,

rihana

and the machines and more artist of various music genres.

IPC MEDIA

IPC is a media company operating on multiple platforms including the internet, events, mobile and print. The company is known to have more that 60 iconic and is the leading consumer magazine publisher with a market share comprising of approximately 26million adults in the UK alone. Some of their renowned magazines are Now, Chat, and woman which are popular women’s magazines. There product portfolio spans over areas such as television in the form of existing TV entertainment brands such as what’s on TV, TV times or

TV&Sattellite

week. The company is primarily a print publisher.

IPC Media is the UK's leading consumer magazine and digital publisher

With more than 60 iconic media brands, IPC creates content for multiple platforms, across print, online, mobile, tablets and events. We engage with 26 million UK adults - almost two thirds of UK women and over 40% of UK men. Our award winning portfolio of websites reaches over 25 million global users every month

Who owns NME?

NME is a music magazine that was originally private and under different owner before it was horizontally integrated into Bauer media through it’s purchase. It is currently owned by Bauer media.

Which are the biggest and why?

Q magazine is the biggest music magazine in the UK. It

has a circulation figure exceeding mojo and

kerrang

, of 80,418. This makes Q magazine largest music magazine due its sales. This infers that more people are into popular music than having a preference for a specific music genre because mot of the successful music magazine tend to be comprehensive in coverage and feature largely

popular artists.

To what extent are these companies (like Bauer) multi-media companies?

Bauer media is a multimedia media company to a full extend. This is because amongst their 60 brands are brands contrasting in platforms they produce products. They also have various means of distributing products to their customers in the form television, radio or print, in the form of music magazines. For example, the company owns NME which is a music magazine which is under print and as well as radio and television stations. IPC is a multimedia company because its brands operate over different multimedia products.

How do these companies make money from music magazines?

Companies like IPC and Bauer media make money from their music magazines. Both companies produce music magazines on a mass scale. Additionally, they own a variety of brands covering different themes and genres such rock or contemporary music in the charts, and as well as covering all music in one magazine. They make their money through the sales of their products by distribution through various shops which are often rich with customers.

IPC MEDIA

IPC is a media company operating on multiple platforms including the internet, events, mobile and print. The company is known to have more that 60 iconic and is the leading consumer magazine publisher with a market share comprising of approximately 26million adults in the UK alone. Some of their renowned magazines are Now, Chat, and woman which are popular women’s magazines. There product portfolio spans over areas such as television in the form of existing TV entertainment brands such as what’s on TV, TV times or

TV&Sattellite

week. The company is primarily a print publisher.

NME

NME is one IPC media's brands. It is published weekly feature the coverage of music, that including artists of various genres, recent releases or live reviews. The magazine has been in operation for over 60 year. It was its own brand prior to IPCs purchase and it being horizontally integrated into the company. The magazine engages a target audience of 16-24 years old with a weekly circulation figure of 23,924 sold. NME is primarily a music magazine