PPT-Global Marketing Communications Decisions II: Sales Promotions & Personal Selling

Chapter 14 Introduction In addition to advertising publicity and PR the promotion mix includes Sponsorships Sales promotion Direct marketing Personal selling Internet Infomercials. 17. ©2012 . Cengage. Learning. All Rights Reserved. . Introductory Scenario: . Don’t Mess With Les. Who was Les Wunderman?. He created the Columbia House record club and “invented” the modern era of direct marketing.. Anand. G . Khanna. . SALES & . MARKETING . Purpose of organization is only one . i.e. to create . / . identify and satisfy the customers. We exist only for customers. The rest is process.. . Personal Selling – Defined. An important part of marketing . that relies heavily on . interpersonal interactions . between buyers and sellers to . initiate, develop, and enhance . Chapter 12. Chapter Overview. Consumer promotions. Directed to individuals/ businesses . that use product. Trade promotions. Directed to channel . members. Can . differentiate a brand. Use varies – product life cycle. Relative to opportunity considerations in applications. Ms Fiona Krautil & Dr Maree Murray, Equity . &. Diversity Strategy Centre. 2. A more inclusive workplace – why?. Through achieving a more inclusive workplace we will attract and retain the best staff, harness their rich diversity of thought, and more closely mirror both our workforce at all levels and the diverse community in which we operate. . a producer to potential buyers to introduce the product and push . them to buy during a given period.. Goal: to influence the behavior of the . potential consumer? . Use: all possible means of influencing and. Relative to opportunity considerations in promotions. Dr Maree Murray, Equity . &. Diversity Strategy . 2. Relative to Opportunity. and Promotions – why?. 3. Relative to Opportunity – why?. What’s. . critical. . for hospitality venues today?. Your brand & USP. Building value for future generations. Engaging your customers with real value. Market research to drive decisions. Investing in quality communication platforms. . Represents all marketing activities used to promote sales outside of personal selling, advertising, and PR.. Increase sales. Acquire customers. Create a positive business or corporate image. Sales Promotions v. Advertising. Why Sales Should Report to Marketing. Automating Profitable Growth™. B2B Marketing Trends. New World of B2B Marketing and Selling: Why Sales Should Report to Marketing. You must be saying, “What?” This article title makes no sense, right? Well, let me assure you: you’ve read it right. I firmly believe B2B marketing is taking over B2B selling, and I’ll explain why this makes sense.. Scaling Up Your Sales And Marketing . Machine For The Digital Buyer. Jamie Shanks, CEO at Sales for Life. Introduction. Jamie Shanks. CEO, Sales for Life. If you and your entire sales and marketing organization apply the principles based in this book, I promise you that Social Selling will positively affect the growth trajectory of your company. . Integrated Marketing Communications. 14-. 2. Outline. Promotion, marketing communications and IMC defined. AIDA concept. The promotional mix. Direct marketing. Optimal promotional mix. Push and Pull Strategies. Chapter 16. 16-. 2. Learning Objectives. Local market characteristics that affect the advertising and promotion of products. The strengths and weaknesses of sales promotion and public relations in global marketing. Selling Skills . Chapter 2. Dr. Senem SÖNMEZ SELÇUK. . A. . product that is well conceived and produced through the . Combination of the most modern technologies and the best of inputs . cannot sell itself.