PPT-Elaboration Likelihood Model of Persuasion

A HEALTH COMMUNICATION MESSAGING MODEL Swathi Sridhar Outline Health communication through persuasion Elaboration Likelihood Model ELM . Slater Donna Rouner Copyright 57513 2002 International Communication Association The impact of entertainmenteducation messages on beliefs attitudes and be havior is typically explained in terms of social cognitive theory principles How ever importan Lecture XX. Reminder from Information Theory. Mutual Information: . . Conditional Mutual Information: . . Entropy: Conditional Mutual Information: . . Scoring Maximum Likelihood Function. When scoring function is the Maximum Likelihood, the model would make the data as probable as possible by choosing the graph structure that would produce the highest score for the MLE estimate of the parameter, we define:. Lobster Survival by Size in a Tethering Experiment. Source: E.B. Wilkinson, J.H. Grabowski, G.D. Sherwood, P.O. . Yund. (2015). "Influence of Predator Identity on the Strength of Predator Avoidance Response in Lobsters," Journal of Experimental Biology and Ecology, Vol. 465, pp. 107-112.. Februari, 1 2010. Gerrit. Rooks. Sociology of Innovation. Innovation Sciences & Industrial Engineering . Phone: 5509 . email: g.rooks@tue.nl. This. . Lecture. Why. . logistic. . regression. Social Psychology. Persuasion. The direct attempt to influence or change other people’s attitudes. Persuasion. Elaboration likelihood model- . a model suggesting that attitudes can change through evaluation of the . Post-mortem. Project presentations in the last 2-3 classes. Start of Statistical Learning. Sanity Test... Max: 52.5 Min: 6 . Avg. : 24.6 . Stdev. : 14.8 . Including those sitting-in: . Avg. Lecture 7:. . Statistical Estimation: Least Squares, Maximum Likelihood and Maximum A Posteriori Estimators. Ashish Raj, PhD. Image Data Evaluation and Analytics Laboratory (IDEAL). Department of Radiology. Hypothesis Testing in Binary Choice Models. Hypothesis Tests. Restrictions: Linear or nonlinear functions of the model parameters. Structural ‘change’: Constancy of parameters. Specification Tests: . high-dimensional multiple test. 28 March 2015. London, UK. Youngjo. . Lee. Seoul National University . w. ith Jan F. . Bj. ϕ. rnstad. , . Donghwan. Lee, . Peirong. Xu, Chris Frost,. Gerard . R. Ridgway. . 1. Elaboration and routes to persuasion. . 2. Factors influencing degree of elaboration. . . A. Elaboration motivation. . . B. Elaboration ability. . . . . . ASKING QUESTIONS THAT LEAD TO ELABORATION. Elaboration answers questions for the reader.. Teenagers have problems. .. . What . problems?. Elaboration answers questions for the reader.. Teenagers have problems. For example, teens don’t always have enough money to buy what they want.. 1. Matt Gormley. Lecture . 24. November 21, 2016. School of Computer Science. Readings:. 10-601B Introduction to Machine Learning. Reminders. Final . Exam. in-. class. . Wed. ., . Dec. . 7. 2. Outline. Lecture 7:. . Statistical Estimation: Least Squares, Maximum Likelihood and Maximum A Posteriori Estimators. Ashish Raj, PhD. Image Data Evaluation and Analytics Laboratory (IDEAL). Department of Radiology. Explain How to Persuade Different Personalities. Explain the Use Positive Body Language for Persuasion. Explain the Framework Theories for Applying Persuasion. Explain Strategies for Developing Persuasion Skills.