PPT-Price Discrimination and Pricing Strategy

Chapter 14 Outline Price Discrimination Price Discrimination is Common Is Price Discrimination Bad Tying and Bundling 2 Introduction The antiaids drug Combivir sells for 050pill in Africa and 1250pill in Europe . Price bundling. is the tactic of marketing two or more products and/or services for a price below the sum of the individual prices. It creates an incentive for purchasers of one product to also buy other(s).. Chapter 11. Pricing Strategies for Firms with Market Power. Overview. I. Basic Pricing Strategies. Monopoly & Monopolistic Competition . Cournot Oligopoly. II. Extracting Consumer Surplus. Price Discrimination . Learning Objectives:. Explain the meaning of price discrimination. What conditions must hold for price discrimination take place? . Why is it impossible for a PC firm to practice price discrimination. . AGENDA. Backdrop. Transfer Price and Transfer Pricing. Indian TPR. Associated/Deemed Enterprises. International Transactions. Specified Domestic Transactions. Arm’s Length Price. Various Methods To Compute ALP. Chapter 14. Outline. Price Discrimination. Price Discrimination is Common. Is Price Discrimination Bad?. Tying and Bundling. 2. Introduction. The anti-aids drug Combivir sells for $0.50/pill in Africa and $12.50/pill in Europe. . Outline. The optimal mark-up over cost. What is price discrimination?. Examples of price discrimination. When is price discrimination feasible?. First, second, and third degree price discrimination. Multinational pricing of autos. Market Skimming. Market Skimming. High price, Low volumes. Skim the profit from the market. Suitable for products that have short life cycles or which will face competition at some point in the future (e.g. after a patent runs out). 1. American Logistics Association – Commissary Roundtable – May 2018. Mr. Robert Comer. Program Executive Officer. 2. Agenda. Topic. Presenter. Time. Clear Demand Introduction. Concept of price and value relationship. Pricing objectives. Factors influencing price. Costs of producing and marketing a product. Approaches to determining price. Break-even analysis. GOALS. 2. The Steps of Price Planning. 6. . December . 2017. Robert Bell and Jacob Kramer. 1. Robert Bell. Robert Bell is head of the EU & UK competition team at Bryan Cave with over 20 years of experience advising on complex competition and regulatory matters involving some of the leading cases before The Competition and Markets Authority, the European Commission and UK and European Courts.. . What is Skim Pricing?. When a Marketer creates a high initial price. . Overtime, the marketer will lower the price.. This allows the business to recover its sunken costs.. Goals of Skim Pricing. Recover from sunk costs. ?. Pricing . is a marketing function in which both a buyer . and. a seller . perceive the . most favorable value . for a good or service. 2. Price– You get what you pay for…. What does that phrase mean to you?. Explanation of “the chasm”. These categories seem to show a neat progression. However, in the technology adoption lifecycle, there’s often . a large gap between your early adopters and the early majority. What is Price?. The value in money . (or it’s equivalent) . for the exchange of . a good or service.. psychological impact. . of pricing. Psychological impact of pricing is the customer’s emotional response to the price.