Introduction to Business amp Marketing Buying Motives Reasoning vs Emotion Based on Reasoning Price Convenience Safety Health Quality GuaranteeWarranty Based on Emotion Style Color Family Peer Approval ID: 632071
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Slide1
Buying Motives & Comparison Shopping
Introduction to Business & MarketingSlide2
Buying Motives
Reasoning vs. EmotionSlide3
Based on Reasoning
Price
Convenience
Safety
Health
Quality
Guarantee/WarrantySlide4
Based on Emotion
Style
Color
Family / Peer Approval
Celebrity Endorsement
PowerSlide5
Smart Shoppers
Take your time before purchasing
Time your purchase for best pricing
Avoid impulse buying
Learn how to Comparison ShopSlide6
Comparison Shopping
Smart shoppers know how to:
Compute per unit cost
Compare Sales
Promotional Sales
Clearance Sales
Research ProductsSlide7
Compute per unit cost
Sometimes prices vary by size
Read labels for the size/weight of each product
Figure out how much you are paying per unit
Peanut Butter
– Brand A
8 oz.
$1.60 per jar
Peanut Butter
– Brand B
20 oz.
$3.00 per jarSlide8
Compare Sales
Promotional Sales
Limited-time offer that may happen once or on a recurring basis
“30% off entire store – this week only!”
Clearance Sales
Final offer used to quickly sell the remaining stock of products
“30% off the lowest marked price”Slide9
Research Products
Types of Merchants
Full-service
Discount
Specialty
Outlet
Supermarket
Warehouse
Convenience StoresSlide10
Activity:
It is now time for you to be a
comparison shopper …