Training Intermediate I Leading People Module 2 Managing Culture Handout Program Overview 2 Leadership Development Series Advanced I Reflecting Leadership Reflection on Leadership Style ID: 629217
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Slide1
Leadership Development Series
Training: Intermediate I –
Leading
PeopleModule 2: Managing Culture
HandoutSlide2
Program Overview
2
Leadership Development Series
Advanced I
Reflecting Leadership
Reflection on Leadership Style
Inspirational Leadership/ Empowerment/ Exemplary Behavior
Essential
I
Essential
II
Inter-
mediate I
Inter-
mediate II
Advanced II
Building High Performance Teams
Coaching & Mentoring
Leading Change
Leadership Vision
Strategic Management
Managing People
Henkel Leadership Brand
Managing People
Leading People
Leading Teams
Leading Strategy
Organizational Leadership Challenges
Module 1
Welcome to your new Role and the Leadership Development Series
Module 2
tbd
Module 3
Your first 100 days as a leader
Part I & II
Module 1
Leadership Tools & Communication
Module 2Talent Management & Enhancing Performance
Module 1Leadership Styles & Models
Module 3Conflict Management
Module 2Managing Culture
Module 4Foundations for Operational Leadership @ Henkel
Impression Management/ Convincing & Influencing
Work-Life-Balance/ Mental HealthSlide3
3
Contents
Introduction
Intercultural CompetenceCultural Differences and Challenges
Intercultural Communication – Verbal
Intercultural Communication – Nonverbal
Multicultural and Virtual Teams
Leadership Development SeriesSlide4
Learning Objectives4
At the end of the course, the participants…
understand cultural differences and reflect their own approach
towards them
are able to meet challenging leadership situations in
intercultural contexts
promote the effective functioning of multicultural and virtual
teams through intercultural leadership
Leadership Development SeriesSlide5
5
Contents
Introduction
Intercultural CompetenceCultural Differences and Challenges
Intercultural Communication – Verbal
Intercultural Communication – Nonverbal
Multicultural and Virtual Teams
Leadership Development SeriesSlide6
6
1.
Introduction
Definition of culture
influential on behavior
mutually perceived
emotional
dynamic
hard to grasp
historic
Culture is…
collectively shared
symbolic
Culture is a pattern of shared basic assumptions that a group learned,
that has worked well enough to be considered valid and,
therefore, to be taught to new members as the correct way to perceive, think, and feel.
Edgar Schein
Leadership Development SeriesSlide7
1. IntroductionLayers of culture – “onion model”
Deep culture:
What is hidden in the inside?
BeliefsValuesAssumptions
Rules of conduct
Communication style
Attitudes
Mindset
…
7
Surface culture:
What can be seen from the outside?
Behavior
Language
Traditions
Customs
…
Leadership Development SeriesSlide8
1. IntroductionContexts of cultural imprint – what forms us?
8
Rules of conduct
Family
Peers
Rituals
Gender
Language
Religion, worldview
Traditions,
habits
Nationality
Individual culture
Media
Insight into other cultures
Values
Individual dispositions
Region
Leadership Development SeriesSlide9
1. IntroductionLeading diversity
9
The overarching goal of leading diversity is to create a multicultural organization with the fundamental idea of equal opportunities for all people involved.
Henkel‘s diversity & inclusion initiative
Leadership Development SeriesSlide10
10
Contents
Introduction
Intercultural CompetenceCultural Differences and Challenges
Intercultural Communication – Verbal
Intercultural Communication – Nonverbal
Multicultural and Virtual Teams
Leadership Development SeriesSlide11
2. Intercultural Competence Ethnocentrism
11
Studies show that people from all cultures...
think of what goes on in their own culture as natural and correct and what goes on in other cultures as not natural or not correctperceive their
own customs as universally valid
favour and co-operate with in-group members
while feeling distant or even antagonistic with out-group members
Leadership Development SeriesSlide12
2. Interc
ultural Competence
Three areas of intercultural competence for leaders
12
1. Cognitive competence =
KNOWLEDGE
Cultural/country-specific knowledge
Theoretical culture knowledge
Self-reflection
2. Affective competence =
AWARENESS & MOTIVATION
Openness
Empathy
Ambiguity tolerance
Respect and tolerance
3. Pragmatic-communicative competence =
SKILLS
Suitable communicative patterns
Effective conflict solving strategies
Action flexibility
Meta-communicative competence
Leadership Development SeriesSlide13
2.
Intercultural Competence
Intercultural competence of leaders is critical for success in a globally interconnected world
13
Build and develop
networks of mutually beneficial relationships for transformation and innovation
Connect
effectively with people by building on commonalities while being sensitive to different perspectives
Create
a more harmonious working and personal environment in which creativity thrives and innovation abounds
Contribute
to positive global transformation
Leadership Development SeriesSlide14
2. Intercultural Competence
Which profile describes me best?
14
The ambassador
The analyst
The natural
The mimic
The chameleon
The provincial
Leadership Development SeriesSlide15
2. Intercultural Competence
What are challenging intercultural work situations?
15
Leading
…
intercultural meetings,
negotiations and decisions
understanding cultural differences
Agenda part 3
i
ntercultural
and
virtual teams
diversity
and
virtuality
Agenda part 6
intercultural
c
ommunication
verbal and nonverbal
Agenda part 4 & 5
Leadership Development SeriesSlide16
16
Contents
Introduction
Intercultural CompetenceCultural Differences and Challenges
Intercultural Communication – Verbal
Intercultural Communication – Nonverbal
Multicultural and Virtual Teams
Leadership Development SeriesSlide17
Gender equality
Long-term vs.
short-term orientation
Individualism vs.
collectivism
Performance orientation
Humane orientation
Assertiveness
Uncertainty avoidance
Power distance
3
. Cultural
Differences and Challenges
GLOBE* - Cultural dimensions based on
Hofstede
17
* GLOBE
= Global Leadership and Organizational Behavior Effectiveness project
Leadership Development SeriesSlide18
3. Cultural Differences and Challenges GLOBE* - Cultural dimensions based on
Hofstede
18
Gender equality Degree to which men and women are considered and treated equally
Long-term vs. short-term orientation
Degree to which individuals are focused on the future by delaying gratification or planning, for example
Individualism vs. collectivism
The extent to which an individual’s identity is connected to family or group membership
Performance orientation
Degree to which performance improvements and excellence is stressed
Humane orientation
Extent to which a society rewards individuals for being fair, kind, and altruistic to others
Assertiveness
Degree to which individuals are assertive and aggressive in their interactions with others
Uncertainty avoidance
Degree to which individuals rely upon social norms, rules, and procedures to reduce uncertainty
Power distance
Extent to which individuals expect equal or different power distributions in society
* GLOBE
= Global Leadership and Organizational Behavior Effectiveness project
Leadership Development SeriesSlide19
3
. Cultural
Differences and Challenges
Power distance (GLOBE dimension)
19
Only
small status differences
Greater
and
natural status differences
Low
NED
DEN
ISR
RUS
J
ES
SA
Power distance
CHN
RSA
Extent to which individuals expect equal or different power distributions in society
High
Leadership Development SeriesSlide20
3
. Cultural
Differences and Challenges
Individualism vs. collectivism (GLOBE dimension)
20
Accentuation of
individualism
Strong orientation on
social group
one belongs to
Individualism
Individualism vs.
collectivism
Extent to which an individual’s identity is connected to family or group membership
Collectivism
ARG
HUN
GER
GRE
SIN
JAP
SWE
CHN
Leadership Development SeriesSlide21
3
. Cultural
Differences and Challenges
Assertiveness (GLOBE dimension)
21
Emphasis on
modesty and tenderness
, relations are warm, cooperative and harmonious
Emphasis on
toughness, assertiveness and competition
Assertiveness
The degree to which individuals are assertive and aggressive in their interactions with others
SIN
CHN
Low
High
Leadership Development Series
ARG
GER
HUN
GRE
SWE
JAPSlide22
3. Cultural
Differences and Challenges
Linear-active, multi-active and reactive cultures (Lewis)
22
One thing at a time
Task orientation, planning
Time plans are taken seriously
Facts before sentiment, logic before emotion
e.g. US-American, Germanic, Nordic cultures
Linear-active
Reactive
People-orientated with patience and quiet control
Modesty and courtesy
Subtle body language replaces excessive words
Listening carefully, reacting considerately
e.g. Asian, some Nordic cultures
Multi-active
Many things done at once
Communicative, information flow
People-time rather than clock-time
Time commitments considered as objective to be achieved if possible, flexible changes of plan
e.g. Latin-American, Mediterranean, Arabic cultures
Leadership Development SeriesSlide23
For global leadership, it is crucial to consider intercultural differences in meetings, negotiations and decision situations.
Some (exaggerated) examples for consideration
3. Cultural
Differences and Challenges
Challenging situations: Meetings-negotiations-decisions
23
Phases of a meeting
Opening phase
Argumentation phase
Approaching phase
Decision phase
Implementation phase
Opening phase: Beginning a meeting
Formal introduction – maybe too formal. Sit down. Begin. Strong focus on agenda.
Formal introduction. Cup of coffee. Sit down. Begin. Little time for social talking.
Formal introduction. Cup of coffee.
Sometimes superficial
wisecracking. Begin.
Formal introduction. Cup of tea and biscuits. 10
mins
. small talk (weather, comfort, sport). Casual beginning.
Formal introduction. Protocol seating. Green tea. 15-20
mins. small talk. Sudden signal from senior Japanese. Begin.
Formal introduction. Cup of tea and biscuits. 15 mins. small talk (politics, scandal, etc.). Begin.
Sometimes limited time due to personal conversations (soccer, family matters) and late-arrivers.
Leadership Development Series
Germany
Finland
U.S.
U.K.France
JapanSpain / ItalySlide24
3. Cultural
Differences and Challenges
Challenging situations: Meetings-negotiations-decisions
24
Different priorities in goals
Leadership Development Series
Linear-
active
cultures
Multi-
active
cultures
:
Reactive
cultures:
Good dealsShort-term profit and growthSustained profitGood relations to business partner
National pridePersonal prestige of negotiation leaderLong-term relation to business partnerGood deals
Harmonic relation to business partnerSecuring market sharesLong-term profitGood dealsSlide25
3. Cultural
Differences and Challenges
Challenging situations: Meetings-negotiations-decisions
25
Cultural differences in the commitment to decisions
Leadership Development Series
Linear-active cultures:
consider decisions as binding, comparable to a verbal contract
Multi-active
cultures:
are not reluctant to revise verbal contracts and do not consider them as binding
Reactive
cultures:
do not like to make decisions based on unclear information or circumstances and even regard this as against their
ethicsSlide26
26
Contents
Introduction
Intercultural CompetenceCultural Differences and Challenges
Intercultural Communication – Verbal
Intercultural Communication – Nonverbal
Multicultural and Virtual Teams
Leadership Development SeriesSlide27
4
. Intercultural Communication – Verbal
Relationship of linguistic and cultural differences
27
Individual perception
Categorization
Cognitive concept
Meaning
e.g. snow
Inuit have 90 different words for snow
e.g.
habla
In Spanish it means 'to say'; in Filipino it means 'to sue'
e.g. “yes”
means agreement in Western countries but ‘only’ understanding in Asian countries
e.g. family
depending on cultural background only close family or all relatives are associated
S
ubstantial differences between
the cultures and languages
Leadership Development SeriesSlide28
cultural values
stereotypes
selective perception
language & meaning
cultural values
stereotypes
selective perception
language & meaning
4
. Intercultural Communication – Verbal
Sender-receiver-interaction
28
Message
Sender
Receiver
Leadership Development SeriesSlide29
4. Intercultural Communication – Verbal
Direct and indirect communication styles
29
Communication style
Interaction partner
expresses his intentions forthrightly
, e.g. through
critique
formulation of contrary opinion or assumption
Conflicts are addressed explicitly
Characteristic for western (especially Germanic and Nordic) cultures
Indirect forms of articulation
, e.g.
no open contradiction
relativization
use of conjunctive
Explicit addressing of conflicts is avoided
, implicit forms of conflict solving are appropriate
Characteristic for Asian, arabic and Latin-American cultures
DIRECT
INDIRECT
Leadership Development SeriesSlide30
4. Intercultural Communication – Verbal
Leadership responsibility - giving feedback
30
„open“
„indirect“
„positive“
(USA, UK)
„
indirect“
„unclear“
„shrouded “
„respectful“
(Japan, China, India)
„open“
„direct“
„clear“
„factual-neutral“
(Germany)
As a leader, carefully consider the direct vs. indirect communication styles and expectations when giving feedback.
Expected form of giving feedback
Leadership Development SeriesSlide31
4. Intercultural Communication – Verbal Handling intercultural communication challenges (1/3)
31
Highlight
and
repeat
the relevant elements
Reformulate
what you wanted to say in different
words
Be sensitive!
This can be considered as direct & impolite
Tips for
facillitating
communication as an intercultural leader
Leadership Development Series
Engage in active listening
Use meta-communicative strategies: communicating about communication
Re-formulate
Repeat
the facts you have understood and paraphrase
(“I understand that …“)
Articulate
feelings
(“I have the feeling that this is something you enjoy doing?“)
Ask
for better understanding
(“What did you mean by saying …?“)
Communicate
your intentions and the meaning of what you are saying
Talk
about the patterns and rules of
communication:
e.g
. “It is my intention to find out …“, “In your culture, how would one proceed, if his intention was to …?“ Slide32
4
. Intercultural Communication – Verbal
Handling intercultural communication challenges (2/3)
32
Be aware of perception biases
Encourage yourself to
r
ethink
ideas
that seem incongruent or inappropriate in the first place
Get to know the unknownTry experiencing the foreign culture with all senses (food, music, traditions, theatre, holiday, language course, art exhibitions, …)Challenge prejudices
Make yourself aware of the stereotypes you (might) have and conquer them – be self-reflectiveBe patient and open-mindedBe proud
of (even small) success moments and try to transfer them to different other situationsMimic expertsLook for people in your surrounding with high intercultural communication competence and use them as
role models
Leadership Development SeriesSlide33
4
. Intercultural Communication – Verbal
Handling intercultural communication challenges (3/3)
33
“
May I find the
bravery
to address obstacles that lie between us,
the
tactfulness
to override delicate situations
and the
wisdom to differentiate, whether the one or the other is appropriate.”
Leadership Development SeriesSlide34
34
Contents
Introduction
Intercultural CompetenceCultural Differences and Challenges
Intercultural Communication – Verbal
Intercultural Communication – Nonverbal
Multicultural and Virtual Teams
Leadership Development SeriesSlide35
5. Intercultural Communication - NonverbalImportance of non-verbal communication
The bigger part of communication is non-verbal
Essential to pay attention to non-verbal communicationIntercultural communication: non-verbal codes often used to compensate
deficits of understanding verbal communicationNon-verbal codes: source of misunderstandings and misinterpretationsGesture and mimic are not necessarily natural and universal – many components of non-verbal communication are
culture specific
and
socialized
35
Leadership Development SeriesSlide36
5. Intercultural Communication - NonverbalGesture
36
One Germany Austria Switzerland
All right! Great Britain Korea South AfricaVulgar meaning Afghanistan Iraq
Iran
Small, few Congo-Kinshasa
Good, beautiful Turkey
One moment! Egypt
Patience!
What do you want?! Italy
Hi! Texas (USA)
That’s rock ’n’ roll! Germany
Russia
USA
Italy
Your wife has affairs. Italy
Shelter of mischief Argentina
Leadership Development SeriesSlide37
37
Contents
Introduction
Intercultural CompetenceCultural Differences and Challenges
Intercultural Communication – Verbal
Intercultural Communication – Nonverbal
Multicultural and Virtual Teams
Leadership Development SeriesSlide38
38
6.
Multicultural and Virtual Teams
Video
Leadership Development SeriesSlide39
6. Multicultural and Virtual TeamsIntercultural leadership concepts
Which leadership concepts are effective and appropriate?Leadership concepts are shaped by culture
The fit between a perceived manager and the leadership concept held by the employee determines leadership influence and effectiveness
Some leadership concepts differ substantially between cultures, e.g. participative, humane, directive, autonomous, face-saving leadership
Some leadership concepts seem to be
universal
, e.g. charismatic (transformational)/ value-based leadership, team-oriented leadership
39
Leadership Development SeriesSlide40
6
.
Multicultural and Virtual Teams
Intercultural leadership conceptsRecommended leadership styles for different cultural contexts
40
C
ultural context
R
ecommended
leadership style
E
xample
country
Low power distance and low uncertainty avoidance
Low power distance and high uncertainty avoidance
High power distance and low uncertainty avoidance
High power distance and high uncertainty avoidance
Supportive, participative/ egalitarian and achievement-orientated
Directive, supportive and participative
Directive/ hierarchical and supportiveDirective/hierarchical Great Britain
GermanyChinaFrance
Leadership Development SeriesSlide41
6
.
Multicultural and Virtual Teams
How to become an intercultural leader?41
Be aware: leadership concepts are
embedded in societal cultures
; in each country they “make full sense” because they match the whole value system
Find out which
divergences can improve intercultural performance
(synergetic effects)
Focus on negotiating a
common understanding of goals, plans and actions
Adjust your leadership style
gradually:
Understand what local managers do to lead successfully in their own country
Use this knowledge to modify own leadership style
Become clear about the
influence of your own cultural background
Don’t “twist” yourself
and your counterpart in intercultural encounters
Leadership Development SeriesSlide42
6. Multicultural and Virtual Teams
Potentials and disadvantages of multicultural teams42
Potentials of multicultural teams
Disadvantages of multicultural teams
Leadership Development Series
Certain
independence
from culture-specific determining rules and standards
Strengths
can complement one another
Broader scope of
knowledge and experience
Broader scope of
perspectives
leads to more creativity and innovative solutions
Less narrow-minded “group-think”For new and unstructured tasks, multicultural teams outplay homogenous teams
Less commonalitiesMisunderstanding can lead to mistrust and less cohesionShared consensus in finding a solution
more difficultTeam building process more challengingCommunication hurdles likelyFor routine tasks, homogenous teams outplay multicultural teamsSlide43
6. Multicultural and Virtual Teams What makes multicultural and virtual teams effective?
43
Shared
team mission
& mutual understanding
of goals
Clear coordination
& mutually agreed upon
norms
Effective communication
and
constant
information flow
“
Real team
“:
feeling of belonging together & mutual trustContinuous reflection
on working styles and processes
Leadership Development SeriesSlide44
6. Multicultural and Virtual Teams What makes multicultural and virtual teams effective?
44
Shared
team mission
& mutual understanding
of goals
Clear coordination
& mutually agreed upon
norms
Effective communication
and
constant
information flow
“
Real team
“:feeling of belonging
together & mutual trustContinuous reflection on working styles and processes
Make team members understand the mission and their part in it
Be precise in clarifying routines, roles and responsibilities Set the stage
for regular effective communication
Establish a trustful basis and foster a shared team identityReflect on
differencesin interculturality and possible improvements
Leadership Development SeriesSlide45
6. Multicultural and Virtual TeamsWhat makes multicultural and virtual teams effective?
45
Shared team mission & mutual understanding of goals
Communicate the
big picture
: make
members understand why they're participating
Create a
compelling mission
that causes all players to align their efforts with the team goals
Take your time to ensure that the
understanding of the goals is actually mutual and not only superficial
Leadership Development SeriesSlide46
6. Multicultural and Virtual TeamsWhat makes multicultural and virtual teams effective?
46
Clear coordination & mutually agreed upon norms
Clarify and communicate the
members’ individual roles and responsibilities
- especially in virtual teams, it is hard to experience members’ interdependencies
Point out
important interfaces
and encourage the interface partners to communicate regularly
Establish team
routines
R
e-engineer work processes to
accommodate "different-time-different-place“ requirements
Collectively agree upon rules for team work - using the multifaceted experiences of all members
Leadership Development SeriesSlide47
6. Multicultural and Virtual TeamsWhat makes multicultural and virtual teams effective?
47
Effective communication and constant information flow
Implement
regular (virtual) team meetings
to exchange information and coordinate task steps
Encourage
& set the stage for
members to communicate regularly
apart from the meetings
Establish
clear communication channels
through use of groupware
Nevertheless, there is no replacement for face-to-face interaction to enhance communication
Enhance individual awareness that other cultures do, say, and see things differently. These differences are exacerbated in a virtual environment where communication is limited by time and spaceCreate effective email protocols. Emails have to function as announcement, reminder, and call to action. Separate messages with individual subject headings.
Make it crystal clear what actions are required of each recipientMake sure that no team member is isolated from the information flow, e.g. because of language barriers
Leadership Development SeriesSlide48
6. Multicultural and Virtual TeamsWhat makes multicultural and virtual teams effective?
48
“Real team“: feeling of belonging together & mutual trust
Start teamwork collectively: begin the teamwork with a
kick-off meeting
Reserve time for getting to know one another and develop a
shared team identity
Establishing a
trustful basis
is important when distances are big; connect with individual members often to
avoid the feeling of isolation
Bringing the team together
physically at appropriate times can pay large dividends in speed, collaboration and team identity
Celebrate (even small) successes
especially in the early phase of teambuilding
Leadership Development SeriesSlide49
6. Multicultural and Virtual TeamsWhat makes multicultural and virtual teams effective?
49
Continuous reflection on working styles and processes
Regularly
reflect
project advancements and
quality
of cooperation & communication in the team
Reflect on the
working climate and different working styles
(e.g. “
How well are we using our individual strengths?”)
– external coaches or evaluation instruments may help
Proactively bridge gaps by finding ways to respect the differences and build on the strengths of the group; create a cooperative space through video conferencing to engages the team in solving problems
Actively pass on your experiences to other multicultural team settings
Leadership Development Series