Try Writing a Humanized Survey Annie Pettit Source Quirks Article 201402251 February 2014 Data Quality Measures Straightlining Failed if data demonstrated straightlining to a halfpositive halfnegative eightquestion grid ID: 200911
Download Presentation The PPT/PDF document "Forget Gamification" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Slide1
Forget GamificationTry Writing a Humanized Survey
Annie Pettit
Source:
Quirk’s Article 20140225-1, February 2014Slide2Slide3
Data Quality Measures
Straightlining: Failed if data demonstrated straightlining to a half-positive, half-negative eight-question grid
.
Open-ends
:
Failed if less than 10 characters were provided in response to a request for “Three reasons why
…”
Speeding
:
Failed if the survey was completed in the slowest 5 percent of completion times
.
Red herrings
:
Failed if two fake computer games were selected
.
Acquiescing
:
Failed if 14 or more items in a list of 16 were
selectedSlide4
Data Quality ComparisonsSlide5
Respondent EvaluationsSlide6Slide7
Humanizing Survey Exercise
Humanize the following questions.
Q1. What is your favorite brand of pizza? (Check only one)
[ ] Pizza
Hut
[ ]
Dominos
[ ] Pizza Inn
[ ] Little
Caesars
[ ] Johnny's
Pizza[
] Papa
John's [ ] Other
Q4. What side items do you prefer with your pizza? (Check all that apply) [ ] Bread sticks [ ] Buffalo wings [ ] Potato wedges [ ] Salad [ ] Pasta
Q7. How would you rate each of the following pizza brands? Pizza Hut [ ] Very poor [ ] Poor [ ] Good [ ] Very good Dominos [ ] Very poor [ ] Poor [ ] Good [ ] Very good Pizza Inn [ ] Very poor [ ] Poor [ ] Good [ ] Very good
Q8. Please indicate how you purchase pizza by allocating percentages for each of the following methods. The total should add to 100%.
______ Dine-in _____ Carry out _____ DeliverySlide8
Humanizing Survey Exercise
Humanize the following questions.
Q9. Approximately, how often do you eat pizza?
[ ] Less than 1 time per year
[ ] 1 to 6 times per year
[ ] 1 to 3 times per month
[ ] 1 or more times per week
Compared
to other “Coffee Shops,” how would you evaluate Starbucks?
[ ] Better [ ] About the same [ ] Worse
How
would you evaluate the service at Starbucks?
[ ] Poor [ ] Okay [ ] Good [ ] Excellent
How would you evaluate the atmosphere at Starbucks? [ ] Poor [ ] Okay [ ] Good [ ] Excellent