npow naffil Need for Affiliation Need for Achievement Need for Power McClellands Theory of Needs Objectives Explain What is Motivation List the Various NeedsBased Theories of Motivation ID: 565052
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Slide1
n-ach
n-pow
n-affil
Need for Affiliation
Need for Achievement
Need for Power
McClelland's Theory of NeedsSlide2
Objectives
Explain What is Motivation
List the Various ‘Needs-Based’ Theories of Motivation
Explain McClelland’s Theory of Needs
List the Characteristics of Each Dominant Motivator Types
List the Benefits of McClelland’s Theory of Needs
Explain What Motivates People
Compare McClelland's Theory and Other Behavioral Models
Describe McClelland’s Experiment of Achievement Motivation
Explain the Basis of Achievement Motivation
List the Characteristics and Attitudes of Achievement-motivated People
Explain What is Thematic Apperception Test (TAT)
Explain What are ‘n-ach’ Scores
Explain the Steps for Applying McClelland's Needs Theory
Describe How to Manage Team Members using McClelland's Motivators
List the Limitations of McClelland’s TheorySlide3
Introduction
Kramer & Wilson Inc. is a leading engineering consultancy services provider. Slide4
Introduction
Liam Thornton is a Project Manager at Kramer & Wilson. He manages a team of seven people. Slide5
Introduction
Shirley Watson
Let us look at three of his team members.
Shirley Watson
- Process Designer
Peter Looney
- AutoCAD Designer
Emmett Rodriguez
- Senior Electrical Engineer
Peter Looney
Emmett RodriguezSlide6
Introduction
Lately, Liam has noticed that the performance of these three team members has not been up to the mark. Slide7
Introduction
Shirley Watson
Peter Looney
Emmett Rodriguez
Bored
De-motivated
Unenthusiastic
They seem bored, unenthusiastic and de-motivated to work with sincerity and efficiency.Slide8
Introduction
In order to motivate the three team members, Liam assigns ‘challenging and interesting’ tasks to each of them.Slide9
Introduction
Peter Looney
After a week, Liam notices that only Peter is happy and enthusiastic about doing the challenging tasks.Slide10
Introduction
Shirley Watson
Peter Looney
Emmett Rodriguez
Liam is really confused as to why his motivating efforts worked for Peter and not for Shirley and Emmett.Slide11
Introduction
He comes across ‘McClelland’s Theory of Needs’. Through this theory, Liam understands that each individual is different and has various different needs that motivate him.Slide12
Introduction
Hence, you can see that ‘McClelland’s Theory of Needs’ can prove to be a useful concept that needs to be understood and applied by managers for motivating their subordinates.
Let us learn about
‘McClelland’s Theory of Needs’
in detail.Slide13
Who is David McClelland?
David Clarence McClelland (1917-98) was an American. He achieved a doctor’s degree in Psychology at Yale in 1941. He then worked as a Professor at Wesley University. He also became a lecturer at Harvard in 1956. While at Harvard, McClelland along with his colleagues studied motivation particularly the ‘achievement need’ for almost twenty years. Slide14
McClelland’s Theory of Needs
Let us look at each in detail.
Need for Power or
Authority/Power Motivation (n-pow)
Need for Affiliation or
Affiliation Motivation (n-affil)
Need for Achievement or
Achievement Motivation (n-ach)
The three types of motivational needs identified by McClelland are as follows:Slide15
Benefits of McClelland’s Theory of Needs
McClelland’s Theory of Needs is a motivation theory model. It can be used to motivate people and to put them in action. McClelland’s Theory of Needs and the motivation it provides is very important because of
the following benefits it provides:
Builds friendly relationship due to internal satisfaction
Leads to achievement of organizational or individual goals
Improves level of efficiency of people
Puts human resources into actionSlide16
Comparison between McClelland's Theory and Other Behavioral Models
Let us now try to understand some interesting equivalences and relationships between McClelland's motivation types and the characteristics defined in other behavioural models, such as follows:
Let us look at each in detail.
1
Katherine Benziger's Thinking Styles Model
2
Herzberg’s Two-factor Theory of Motivation
3
DISC System
4
Hersey/Blanchard's Situational Leadership Model
5
John Adair's Action-Centred Leadership Model
6
McGregor’s XY Theory of MotivationSlide17
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McClleland’s
Theory of Needs.
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