Brekfords New T echnology Summary This presentation will highlight how Brekford Corps can help tribes express their sovereignty increase traffic safety and compliance and create two economic development streams ID: 560709
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Slide1
Sovereignty, Safety, Economy.
Brekford’s
New
T
echnologySlide2
Summary
This presentation will highlight how
Brekford
Corps can help tribes express their sovereignty, increase traffic safety and compliance, and create two economic development streams.Slide3
Contents
1. Sovereignty
2. Traffic Safety and Compliance
3. Economic Development
Revenue source for Tribes
Employment and Training for Tribal Members
4.
Brekford
StrengthsSlide4
Sovereignty
Many municipalities throughout Washington State enforce traffic violations via camera.
Some Cities such as Puyallup include land adjacent to sovereign tribal lands.
T
ribes have laws prohibiting traffic violations on their sovereign lands.
However, no tribes in Washington State are currently using camera based enforcementSlide5
Sovereignty
Traffic cameras have been controversial because they have been seen as an invasion of privacy.
In actuality, they are merely an extension of law enforcement officers.
Enforceability is more stringent with cameras as it is with live officers.
The data shows that camera based enforcement has direct positive impact on traffic safety and safe driving habits.Slide6
Sovereignty
Use of the traffic cameras is a direct expression of Tribal sovereignty in the face of municipalities using the cameras
It is an expression of sovereignty for a nation to maximize the safety of it’s roadways for it’s Tribal members and visitors.
It is an expression of sovereignty for the Tribes to use all of the tools available to them to enforce their laws
It is an expression of sovereignty to enforce compliance of Tribal legal codes that include toll use of roadways, inappropriate access to usual and accustomed Tribal resource areas, marine enforcement, and others.Slide7
Traffic Safety and Compliance
Numerous studies in the Pacific Northwest show that public opinion increases dramatically based upon reduced fatalities, serious accidents, and an increase in safe driving.
Studies also show that camera based traffic enforcement solves the root problem by changing dangerous driving habits.Slide8
Traffic Safety and Compliance
Tribes historically have been leaders in environmental sustainability
Tribes have the opportunity to become leaders in traffic safety
Camera enforcement aligns directly with Washington State and the National Highway association initiative: Project Zero
Project Zero has a target of zero traffic fatalities by 2030.
The safety of Tribal members and visitors to Tribal land is certainly equal to the commitment of National, State, and municipal governments.Slide9
Distracted Driving
A
growing number of serious accidents and fatalities are now related to cell phone usage and texting while driving.
Most
states, counties, and cities have “Distracted Driving” ordinances that prohibit cell phone usage and texting while driving. Slide10
Distracted Driving
Speeding and red
light
violations are easy to enforce via cameras.
For
cell phone usage and texting while driving, an image needs to be taken of the driver inside the vehicle and it needs to show clearly that the driver is using the cell phone or texting.
This
makes the burden of proof substantially higher than it is for speed and red light enforcement.
To date a
staff person
has to
review each image individually as
80%
are not conclusive. Slide11
Distracted Driving
To date Distracted Driving has not been enforced via camera:
Poor image clarity
Staff time
for
review
No
video-based statutesSlide12
Brekford
New Technology/Support
Glare reduction to capture images useable in court
Brekford software eliminates 60% of
unuseable
images
Developing
software (beta version currently) to review to eliminate
80
% of not useable images
Assistance with statute developmentSlide13
Sample Images of ViolationsSlide14
Traffic Safety and Compliance
Cameras are also being employed to ensure compliance to a variety of key Tribal laws
Use of roadways by commercial traffic
Building and facility security
Protecting the sovereignty and usage of waterwaysSlide15
Traffic Safety and Compliance
For Tribes,
Brekford
would work with the Tribal Council, Courts, Public Safety, Education, Economic Development, Employment, and any other related divisions of the Tribe to develop camera safety programs from the ground up to meet the Tribe’s specific needs. Slide16
Economy
Direct Tribal revenue from citations
T
raffic citations such as speeding and red light enforcement generally range from the $75-$100 range
Distracted driving citations range from $125-$300Slide17
Projected Revenue - One Camera Slide18
Employment
Extensive “back office” support is required to implement traffic camera systems successfully.
Traffic Pattern Research and Camera
Placement
Image Review
Citation Processing
State
and National Vehicle Registration Database
Access
Traffic
Code Review and/or
Development
Billing
and
Finance
Technology
Maintenance (Hardware and Software) Slide19
Employment
Brekford
provides this support through centers created in the region where camera enforcement is developed. Although some traffic camera providers have national clearinghouses,
Brekford’s
philosophy is to engage and build the regional economy by developing centers locally and employing local workers. Slide20
Employment
Jobs created would be meaningful and living wage. The Tribe would control all of the hiring. Jobs would include:
GIS Mapping for camera placement, ongoing review, and selection of new
locations
Technicians
to review
images
Administrators
to process citations and support billing and collection of
fees
Customer
service to provide information to the public (general and those cited for violations
)
Technical
support for hardware (computers and cameras)
Technical
support for software and
updates
Legal
positions to review, revise, and develop traffic
codes
Public
safety evaluation of camera impacts on traffic
safety
Overall
system management Slide21
Brekford
Strengths
Brekford
has direct experience working with sovereign government, including Colombia and Mexico internationally.
Brekford
is an industry leader in public and traffic safety and the only provider with the new “Distracted Driving” software. Slide22
Brekford
Strengths
Brekford
requires no up-front money to pay for the cameras.
Brekford
only makes money when the Tribe generates revenue from the
cameras.
Brekford’s
revenue is based upon percentages negotiated with the
Tribe.
These percentages are
flexible and based
upon ongoing services such as supporting back office work, access and updates for vehicle registration data bases, and work with tribal, state, and local authorities on codes and procedures to insure citation enforceability. Slide23
Job Creation
City of Laurel (6 Cameras)
4 Processors/Customer Service Representatives
1 Field Technician
1 Program Manager
1 Technical Support
City of
Hagerstown(11
Cameras)
6 Processors/Customer
Service Representatives
2
Field Technician
1 Program
Manager
1 Technical Support
City of Saltillo (16 Cameras)
12 Processors/Customer Service Representatives
2 Field Technician
1 Program Manager
2
Technical
Support
City of Baltimore (80 Cameras)
24
Processors/Customer Service
Representatives
10 Field
Technician
1 Program Manager
3
Technical SupportSlide24
TRAFFIC SAFETY
AUTOMATED
ENFORCEMENT
Slide25
Brekford
Corp
Brekford
is a leading public safety technology company offering turnkey solutions for municipalities and law enforcement agencies
Publicly traded company headquartered
in Hanover,
Maryland
Provides innovative technology solutions to public safety, law enforcement, parking and transportation agencies
20-year track record
partnering with local, state
and federal customers
100+ government customers
Our strengths are our flexible
solutions
and
nimble response
to the needs of each clientSlide26
Innovative Public Safety Solutions
Automated Traffic Safety Technology
Solutions
Photo Speed Enforcement
Photo Red Light
Enforcement
Full, turn-key back-office software and support
Electronic Ticketing
Systems
Slick Ticket Hardware &
Software
In-car electronic ticketing
MDC ticketing feature
Mobile Technology & Video
Solutions
Mobile Data Computers
(MDC
)
In Car Law Enforcement Video Capture
Installation, support & ongoing maintenance
360°
Vehicle Upfitting Solution
Complete
vehicle upfitting,
Mobile
data and video
solutions
M
unicipal
financing and leasing
services
Parking Management and Collections Solutions
Parking [handheld] systems
Back-office support services
Smart (Pay-n-display or pay by plate) meters
Pay-by-cellular feature
Municipal delinquent debt collections servicesSlide27
Speed Enforcement Systems
Aesthetic Design
Easy Installation
Self-Contained Housing
Durable
Solar-power compatible
Construction
Advantages
Technology
Advantages
100% remote access
Multi-tracking RADAR (32 objects)
Double redundant speed measurement
GPS equipped
Tag enhancing technology Slide28
RadarSlide29
Speed Violation
Snowing
Raining & DarkSlide30
Speed Violation - Daytime RainingSlide31
Traffic Signal Enforcement Systems
System
Advantages
Completely non-invasive installation & operation
Full remote camera operation
Accompanying full motion video
Video surveillance capable (up to 14 days of stored videos)
Low
p
ower
c
onsumption with optional solar (green) solution
Up to 5 lanes of enforcement
ALPR compatibleSlide32
Red-Light ViolationSlide33
Cell-phone EnforcementSlide34
Our Up-Front Turn-key Services
Include. . .
. . . With no extra or hidden costs
Camera Installation and all related equipment
Routine Maintenance
Annual system
c
alibrations and certificates
Violation review and processing
Citation printing and mailing notices
Full Suite of Program Support Services (incl. Customer Call-Center, helpdesk services, etc.)
Full Suite of Payment Options (Pay-by-Phone, Internet, Mail)
Support for Municipal Cashiering Offices
Site Evaluation and Permitting Services
Support for Public Education and Outreach InitiativesSlide35
Ticket
Management -
iP360
°
Web-based application
Secure database
Plate-based system
Scalable, customizable
design
Built-in workflow management
Dynamic reportingSlide36
iP360
° (cont.)
Tight
integration with
handhelds and Photo Enforcement Systems
Tools to ensure all tickets
and
images are accounted
(i.e. boot lists, flagging, etc.)
Facility for data entry of handwritten citations (parking)
Tickets on
the web available to pay within minutes of issuance
.
We work
with
any local Departments to create or implement complete electronic ticket issuance thus,
reduce handwriting Slide37
Motor Vehicle Agency Interfaces
We Develop Direct Access with
In-State DMVs
Existing DMV Relationships for Registered Vehicle Owners; Registration Flagging
Brekford Maintains Nlets Connection for All Available Out-of-State
DMVs
Brekford
Handles
Daily
Data
Exchanges and
Administration
All through iP360
Centralized systemSlide38
Printing & Mailing Services
Digital laser printing
Customized to
client’s
design, wording and
criteria
On-line QA system
Zip+4 mailing
Address correction and proof of delivery services available
Easily integrated into printer of clients preference
Unlimited support for notice creation, design and re-design is included.Slide39
Dynamic ReportingSlide40
Dynamic Reporting
Easy to use
Accessible from any PC with internet
access
User level security
A
ll of the County’s data available online (no data warehouse)
Click and drag filtering and sorting
Ability
to drill down from summary to
back-up detail
Simple printing and exporting (Excel, PDF, and Word)
Capability to include charts and graphs
POS cashier/payment reporting package
Revenue reporting to financial management systemsSlide41
Program Benefits
Safer Roads
Reduction of accidents
Reduction of injuries and deaths
Higher driver awareness
Prevent Corruption
All violators are ticketed; fair and consistent enforcement practices
Job Creation
Depending on the volume, 100 cameras could employee up to 50 individuals
Creates job for disabled and elderly
Generates
Revenue for
the
Client
No cost to the client
Brekford
is reimbursed through a percentage of paid citationsSlide42
Violator Reduction
Based on traffic studies conducted before the launch of the program, the presence of speed cameras has contributed to as much as an 80% - 90% decrease in the number of drivers exceeding the speed limit by 12 miles per hour or more in school
zones
IIHS found speed cameras reduced 59% of the amount of vehicles exceeding the speed limit by more than 10 mph compared to other road ways without speed cameras; the study was over a 7 ½ year period.
IIHS
study found One year after the start of ticketing, the odds of a red light running violation at the camera locations went down. Violations occurring at least 0.5 seconds after the light turned red were 39 percent less likely than would have been expected without cameras. Violations occurring at least 1 second after were 48 percent less likely, and the odds of a violation occurring at least 1.5 seconds into the red phase fell 86 percent.Slide43
Program SuccessSlide44
Organization ChartSlide45
Revenue Projections
Program
Red-Light
Speed
Cell-Phone
Fine Amount
$100
$50
$250
Days Enforced
(Month)
30
30
30
Violators Per day
10
30
5
Total Monthly Revenue
$30,000
$45,000
$37,500
Total Yearly Revenue
$360,000
$540,000
$450,000
Camera Projected Revenue - Based on 1 CameraSlide46
Questions/AnswersSlide47
Thank You For
Your TimeSlide48
Program Setup
Enactment of Photo Enforcement Law
Contract Signing
Set-up of Customer Service, Processing and Field Technician Facility (30 days)
Brekford sets up
Ticket Processing and Management Software – iP360
(30 days)
Brekford installs initial Photo Enforcement Systems (5 days)
Brekford trains tribal personnel to perform customer service, processing of violations, registered owner information lookup, & maintenance of systems (14 days)
Program goes live and daily processing of violations begins
Citation issuance within 90 days of contract
s
igning
Payments collected and reconciled weekly