Do Now: Define
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Do Now: Define

“Entertainment”. SWBAT: Describe . entertainment . and develop examples for the evolution of entertainment. What is Entertainment?. Whatever people are willing to spend their money and spare time on.

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Do Now: Define




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Presentation on theme: "Do Now: Define"— Presentation transcript:

Slide1

Do Now: Define “Entertainment”

SWBAT: Describe

entertainment

and develop examples for the evolution of entertainment

Slide2

What is Entertainment?

Whatever people are willing to spend their money and spare time on

2

Slide3

Evolution of Entertainment and Entertainment Marketing

Beginning of Twentieth CenturyAudiences needed to travel to the entertainment sourceAudience feedback was instantaneous and live (think comedy shows)Technology distanced entertainers from their audiences (pre-recorded television)

3

Slide4

“It’s Just a Fad”When _____ first came out, this was many people’s response

Early days of television and marketingTelevision changed the marketing of entertainment in a profound way.Television was black and white until the 1960s.Color television was introduced in 1962.And now??

How does this affect marketing?

ILoveLucy

Slide5

Influence of Television

Television ratings-Nielsen RatingsNumber of viewers the programming attracted

How does this affect marketing?

SWBAT: Discuss the evolution of a product as it relates to entertainment

Slide6

Change Accelerated

Advancements?

Technology ImprovementsInternetCable TelevisionSatellite Television

SWBAT: Discuss the evolution of a product as it relates to entertainment

Slide7

Technology and Customer Feedback

Viewing the show-counted in the ratingsTexting a vote during a television showParticipating at home in game shows shown on televisionTweeting thoughts to newscasts

SWBAT: Discuss the evolution of a product as it relates to entertainment

Slide8

Your Task

You will research the evolution of a certain form of

entertainment

With a partner, design a poster board

showing

the evolution of your product

At least 4 pictures of the product. Caption each picture…describe its price, features, popularity, the year, etc.

SWBAT: Discuss the evolution of a product as it relates to entertainment

Slide9

9

1

2

3

4

Pictures

1 or more

pictures some relating to product

2

pictures relating to product. Other pictures may be provided but not related

3

pictures directly relating to product

4

or more pictures directly relating to product

Captions

Audience

Professionalism

Visually Pleasing