How do we turn a chance encounter into a turning point a turning point into a tipping point for a social movement How do we persuade people who hold beliefs that do not serve them economically ID: 695519
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Slide1
Match-Pace-Lead
A Refresher on PersuasionSlide2
How do we turn a chance encounter into a turning point…
… a turning point into a tipping point for a social movementSlide3
How do we persuade people who hold beliefs that do not serve them economically? Slide4Slide5
Factors Influencing Persuasion
Woodward, David. "The Art of Persuasion."
Director
2010: 57. ABI/INFORM Complete. Web. 29 Mar. 2011 <http://ezproxy.msu.edu/login?url=http://search.proquest.com/docview/821267391?accountid=12598>. Slide6
Approaches
Neurolinguistic
programming
Rapport buildingPersuasion techniquesMirroringPhysically (gestures, rate of movement)Cognitively (rate of speech)
Emotionally (speech volume, affect, mood)
Sensing (type of information processing they do)
StorytellingSlide7
That’s Great, But What About a Rubric for the Rest of Us?Slide8
Match-Pace-Lead
Match Them
Set the Pace
Lead to ActionSlide9
Shared Value
Link to Greater GoodSlide10
How is Michael Using
Match-Pace-Lead?Slide11
Match
Pace
Lead
Objective
Understand
world view
Introduce
alternative view
Mobilize
by linking to others
Introduces
into Conversation
Nothing!
Shared value
Alternative
view
Others
Greater good
Keys to Success
Listen more than
talk
Show
you respect and understand their view
Shift their perspective and mobilize
Turning PointMechanismsSeek to understand (not be understood)Shared valuesLinking to greater goodPhrasesTell me about …Why is that?Help me understand….Hhhmm…That’s interesting, another way to see it…..I used to see it that way….…. “because”What can we do to help people see…I wonder…How do we get the word outLet’s…Slide12
Using your cards, where is Michael going right (wrong) with Match-Pace-Lead?Slide13
Your Turn