Contents Aims Learning outcome 1 – know how sport
Description: Contents Aims Learning outcome 1 know how sport is covered across the media Learning outcome 2 understand positive effects that the media can have on sport Learning outcome 3 understand negative effects that the media can have on
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slide2. Contents Aims
Learning outcome 1 – know how sport is covered across the media
Learning outcome 2 – understand positive effects that the media can have on sport
Learning outcome 3 – understand negative effects that the media can have on sport
Learning outcome 4 – understand the relationship between sport and the media
Learning outcome 5 – be able to evaluate media coverage of sport<br>
slide3. Learning outcome 1 – know how sport is covered across the media Learning outcomes for this unit<br>
slide4. Learning outcome 1 – know how sport is covered across the media Television
Sport is usually shown on the following TV platforms:
Terrestrial
Satellite
Pay-per-view Task: Think of the types of sports that are shown on each type of television. Are there reasons that you can think of that explain why? e.g. boxing tends to be on pay-per-view because it’s a one-off event that costs millions to host and there’s a huge demand to watch it from the public.<br>
slide5. Learning outcome 1 – know how sport is covered across the media Written press
Despite other forms of media having a growing influence on sport, the importance of the written press is still significant to the popularity and reach of local and global sport.
Fanzines and matchday programmes give spectators the fans’ perspective on the club that they support. They are often opinionated and biased!
Newspapers are still the main method of sports news delivery for a lot of people. Some publish the facts and give detailed analysis, while others go for shock stories.
Books provide the opportunity for people to learn about something in detail. Sporting biographies and autobiographies are very popular.
Magazines can provide sports enthusiasts with regular information about more specialist and niche activities. They are usually very glossy and visually exciting.<br>
slide6. Learning outcome 1 – know how sport is covered across the media Radio
There are thousands of radio stations available. Many are specific to sport in general, but many others will focus on sport at certain times. Task: Spend 10 minutes researching radio stations on the internet that broadcast sports. Write down three examples that you can find of each type, and specify their particular area of interest.<br>
slide7. Learning outcome 1 – know how sport is covered across the media Internet
The internet has transformed the way that we watch, discuss and interact with sport. It is easier to be immersed in the action now than it ever was just 10 or so years ago. Task: Using the table below, research the different types of digital sports media out there.<br>
slide8. Learning outcome 1 – know how sport is covered across the media Internet Task: Watch the following YouTube video
This is a great example of a type of media where elite athletes can interact directly with fans through video-sharing.
Discuss in pairs any other examples of media where the athlete controls the output.<br>
slide9. Learning outcome 2 – understand positive effects that the media can have on sport Learning outcomes for this unit<br>
slide10. Learning outcome 2 – understand positive effects that the media can have on sport Applying your knowledge Task: Match the correct example to each positive effect of the media.<br>
slide11. Learning outcome 2 – understand positive effects that the media can have on sport Increased exposure of minority sports Task: Look at the websites and see how media coverage has affected the following lesser-known, (minority), sports.
Guardian news article
Discuss the impact that the increased coverage has had on women’s cricket in recent years.
Joseph Richardson article
In the UK how has snooker benefited from an increase in media coverage?<br>
slide12. Learning outcome 2 – understand positive effects that the media can have on sport Increased promotional opportunities
Professional sports clubs have their own websites, TV stations, fan sites and social media platforms. There are many ways to keep up with your favourite team or player! Task: Find some examples of media for the following sports:<br>
slide13. Learning outcome 2 – understand positive effects that the media can have on sport Further positive effects Sports coverage is very analytical and informative today. It is often possible to gain a better understanding of a sport and its rules through watching / reading about it. One benefit of the increased media coverage is the financial benefit to clubs. This money is often used to invest in new facilities and stadia. People are often inspired to take up a sport because of positive role models, or due to the success of a nation. The extraordinary success of Team GB at the London 2012 Olympics & Paralympics led to increased participation. Sports are in direct competition with one-another for spectators, so it’s important for sports to offer something unique to attract more people. Twenty20 cricket was designed to attract a younger audience to the game.<br>
slide14. Learning outcome 3 – understand negative effects that the media can have on sport Learning outcomes for this unit<br>
slide15. Learning outcome 3 – understand negative effects that the media can have on sport Decline in live spectatorship
There are many reasons for people not attending live sporting events, and many of these are due to the role that the media plays in any given sport. Task: Talk to your partner about the information in the table, and fill in any gaps with the results of your discussions. See if you can think of some ways that clubs can reverse the decline in spectatorship.<br>
slide16. Learning outcome 3 – understand negative effects that the media can have on sport Loss of traditional sporting values and coverage of inappropriate behaviour Task: Have a group discussion about the following:
Professional sportspeople having to play over the Christmas holidays for our enjoyment. Should we feel sorry for them? Why, or why not?
If a sportsperson cheats to gain an advantage, and gets away with it, is that okay?
Professional cricketers are fined a % of their match fee if they swear. Should this happen in other sports?
How do you feel that sportspeople ‘misbehaving’ outside of sport should be treated by the media? e.g. if a rugby player was caught drink-driving.
In rugby union, the referee is generally well-respected and players do not question their decisions. Do you think that this should happen in every sport?<br>
slide17. Learning outcome 3 – understand negative effects that the media can have on sport Increased pressure on officials
Scrutiny of decisions on the field of play is greater than ever. This is probably a good thing, but it means that referees and officials – who already have a tough job – are being criticised from people’s living rooms due to the number of replays available from every angle. Task:
What are the issues for referee recruitment in the future?
How can referees and officials be helped? Task:
Read the newspaper articles about a Celtic v Rangers football match.
BBC Sport
Independent news article
Discuss the issues with a partner, and using the boxes below, write down two ways that you think this sort of negative media coverage will make a referee’s job more challenging when officiating a match like this.<br>
slide18. Learning outcome 3 – understand negative effects that the media can have on sport Newspapers dominated by a few sports, and saturation Task: Discuss these questions in small groups. What does the media need to do to represent sports more effectively and responsibly now and in the future? Sports are still largely male-dominated in the press.
How has this changed in very recent years? What are the issues with media coverage being only about a few sports? What does this mean for female sport / minority sports? A lot of sport in the press is featured with gambling adverts, or features teams sponsored by gambling companies.
What are the social issues here? Why are gambling companies an issue that we need to consider? The amount of sport in the media is at saturation point
Is there such a thing as too much sport? Is there ever a time when you think it would be good to have a break? Will people get bored eventually?<br>
slide19. Learning outcome 4 – understand the relationship between sport and the media Learning outcomes for this unit<br>
slide20. Learning outcome 4 – understand the relationship between sport and the media Applying your knowledge Task: Match these statements to the headings numbered below: How the media uses sport to promote itself
Sponsorship and advertising
How the sport uses the media to promote itself
How scrutiny/criticism through the media has increased
Sport as a commodity
The impact of pay-per-view
Adoption and rejection of sporting heroes by the media Answers on next page<br>
slide21. Learning outcome 4 – understand the relationship between sport and the media Applying your knowledge ANSWERS: 6 1 2 3 4 5 7 1 7 How the media uses sport to promote itself
Sponsorship and advertising
How the sport uses the media to promote itself
How scrutiny/criticism through the media has increased
Sport as a commodity
The impact of pay-per-view
Adoption and rejection of sporting heroes by the media<br>
slide22. Learning outcome 4 – understand the relationship between sport and the media Adoption and rejection of sporting heroes by the media
David Beckham is a global icon in sport. The fact that he’s still relevant today – despite the fact that he retired in 2013 – is remarkable.
He’s been both the hero and the villain of the UK media. Task: Watch the following YouTube clip
And read the following Guardian news article
Discuss the following with a partner:
Do you think that the way the written press treated David Beckham was fair and proportionate to his ‘crime’?
Why do you think the newspapers published such damaging stories about England’s captain?<br>
slide23. Learning outcome 5 – be able to evaluate media coverage of sport Learning outcomes for this unit<br>
slide24. Learning outcome 5 – be able to evaluate media coverage of sport Applying your knowledge Task: Answer these questions about the aspects which may influence the coverage of a story/item. Example answers on next page<br>
slide25. Learning outcome 5 – be able to evaluate media coverage of sport Applying your knowledge EXAMPLE ANSWERS:<br>
slide26. Learning outcome 5 – be able to evaluate media coverage of sport Applying your knowledge Task: Answer these questions about how coverage may vary from one media outlet to another. Example answers on next page<br>
slide27. Learning outcome 5 – be able to evaluate media coverage of sport Applying your knowledge EXAMPLE ANSWERS:<br>
slide28. We’d like to know your view on the resources we produce. Click ‘Like’ or ‘Dislike’ to send us an auto generated email about this resource. Add comments if you want to. Let us know how we can improve this resource or what else you need. Your email will not be used or shared for any marketing purposes.
Looking for another resource? There is now a quick and easy search tool to help find free resources for your qualification.
OCR is part of Cambridge Assessment, a department of the University of Cambridge. For staff training purposes and as part of our quality assurance programme your call may be recorded or monitored. Oxford Cambridge and RSA Examinations is a Company Limited by Guarantee. Registered in England. Registered office The Triangle Building, Shaftesbury Road, Cambridge, CB2 8EA. Registered company number 3484466. OCR is an exempt charity.
OCR operates academic and vocational qualifications regulated by Ofqual, Qualifications Wales and CCEA as listed in their qualifications registers including A Levels, GCSEs, Cambridge Technicals and Cambridge Nationals.
OCR provides resources to help you deliver our qualifications. These resources do not represent any particular teaching method we expect you to use. We update our resources regularly and aim to make sure content is accurate but please check the OCR website so that you have the most up to date version. OCR cannot be held responsible for any errors or omissions in these resources.
Though we make every effort to check our resources, there may be contradictions between published support and the specification, so it is important that you always use information in the latest specification. We indicate any specification changes within the document itself, change the version number and provide a summary of the changes. If you do notice a discrepancy between the specification and a resource, please contact us.
© OCR 2020 You can copy and distribute this resource freely if you keep the OCR logo and this small print intact and you acknowledge OCR as the originator of the resource.
OCR acknowledges the use of the following content: Slide 3: TV camera at stadium, MihailDechev/Getty Images; Slide 4: Watching football on TV, Dmytro Aksonov/Getty Images; Slide 5: Sport News, ariadnaS/Getty Images: Magazine cover, bsd555/Getty Images; Slide 6: Sports commentator concept, photo/Getty Images; Slide 8: Search icon, LysenkoAlexander/Getty Images: Let’s Discuss, ChristianChan/Getty Images; Slide 9: Sports photographer, Pollyana Ventura/Getty Images; Slide 11: Snooker referee placing ball, rubio/Getty Images; Slide 13: Football game plan, Chunumunu/Getty Images: Stadium construction, David Crespo/Getty Images: Handcycle race, Huntstock/Getty Images: Cricket logo, stock-shoppe/Getty Images; Slide 14: Young men at football match, Image Source/Getty Images; Slide 17: Football referee, simonkr/Getty Images; Slide 18: Man reading newspaper, FlamingoImages/Getty Images: Live betting, Wpadington/Getty Images; Slide 19: Live football logo, VectorUp/Getty Images; Slide 22: David Beckham, alebrw/WikiCommons: Let’s discuss, ChristianChan/Getty Images; Slide 23: Footballer being interviewed, SeventyFour/Getty Images.
Whether you already offer OCR qualifications, are new to OCR or are thinking about switching, you can request more information using our Expression of Interest form.
Please get in touch if you want to discuss the accessibility of resources we offer to support you in delivering our qualifications.<br>
Learning outcome 1 – know how sport is covered across the media
Learning outcome 2 – understand positive effects that the media can have on sport
Learning outcome 3 – understand negative effects that the media can have on sport
Learning outcome 4 – understand the relationship between sport and the media
Learning outcome 5 – be able to evaluate media coverage of sport<br>
slide3. Learning outcome 1 – know how sport is covered across the media Learning outcomes for this unit<br>
slide4. Learning outcome 1 – know how sport is covered across the media Television
Sport is usually shown on the following TV platforms:
Terrestrial
Satellite
Pay-per-view Task: Think of the types of sports that are shown on each type of television. Are there reasons that you can think of that explain why? e.g. boxing tends to be on pay-per-view because it’s a one-off event that costs millions to host and there’s a huge demand to watch it from the public.<br>
slide5. Learning outcome 1 – know how sport is covered across the media Written press
Despite other forms of media having a growing influence on sport, the importance of the written press is still significant to the popularity and reach of local and global sport.
Fanzines and matchday programmes give spectators the fans’ perspective on the club that they support. They are often opinionated and biased!
Newspapers are still the main method of sports news delivery for a lot of people. Some publish the facts and give detailed analysis, while others go for shock stories.
Books provide the opportunity for people to learn about something in detail. Sporting biographies and autobiographies are very popular.
Magazines can provide sports enthusiasts with regular information about more specialist and niche activities. They are usually very glossy and visually exciting.<br>
slide6. Learning outcome 1 – know how sport is covered across the media Radio
There are thousands of radio stations available. Many are specific to sport in general, but many others will focus on sport at certain times. Task: Spend 10 minutes researching radio stations on the internet that broadcast sports. Write down three examples that you can find of each type, and specify their particular area of interest.<br>
slide7. Learning outcome 1 – know how sport is covered across the media Internet
The internet has transformed the way that we watch, discuss and interact with sport. It is easier to be immersed in the action now than it ever was just 10 or so years ago. Task: Using the table below, research the different types of digital sports media out there.<br>
slide8. Learning outcome 1 – know how sport is covered across the media Internet Task: Watch the following YouTube video
This is a great example of a type of media where elite athletes can interact directly with fans through video-sharing.
Discuss in pairs any other examples of media where the athlete controls the output.<br>
slide9. Learning outcome 2 – understand positive effects that the media can have on sport Learning outcomes for this unit<br>
slide10. Learning outcome 2 – understand positive effects that the media can have on sport Applying your knowledge Task: Match the correct example to each positive effect of the media.<br>
slide11. Learning outcome 2 – understand positive effects that the media can have on sport Increased exposure of minority sports Task: Look at the websites and see how media coverage has affected the following lesser-known, (minority), sports.
Guardian news article
Discuss the impact that the increased coverage has had on women’s cricket in recent years.
Joseph Richardson article
In the UK how has snooker benefited from an increase in media coverage?<br>
slide12. Learning outcome 2 – understand positive effects that the media can have on sport Increased promotional opportunities
Professional sports clubs have their own websites, TV stations, fan sites and social media platforms. There are many ways to keep up with your favourite team or player! Task: Find some examples of media for the following sports:<br>
slide13. Learning outcome 2 – understand positive effects that the media can have on sport Further positive effects Sports coverage is very analytical and informative today. It is often possible to gain a better understanding of a sport and its rules through watching / reading about it. One benefit of the increased media coverage is the financial benefit to clubs. This money is often used to invest in new facilities and stadia. People are often inspired to take up a sport because of positive role models, or due to the success of a nation. The extraordinary success of Team GB at the London 2012 Olympics & Paralympics led to increased participation. Sports are in direct competition with one-another for spectators, so it’s important for sports to offer something unique to attract more people. Twenty20 cricket was designed to attract a younger audience to the game.<br>
slide14. Learning outcome 3 – understand negative effects that the media can have on sport Learning outcomes for this unit<br>
slide15. Learning outcome 3 – understand negative effects that the media can have on sport Decline in live spectatorship
There are many reasons for people not attending live sporting events, and many of these are due to the role that the media plays in any given sport. Task: Talk to your partner about the information in the table, and fill in any gaps with the results of your discussions. See if you can think of some ways that clubs can reverse the decline in spectatorship.<br>
slide16. Learning outcome 3 – understand negative effects that the media can have on sport Loss of traditional sporting values and coverage of inappropriate behaviour Task: Have a group discussion about the following:
Professional sportspeople having to play over the Christmas holidays for our enjoyment. Should we feel sorry for them? Why, or why not?
If a sportsperson cheats to gain an advantage, and gets away with it, is that okay?
Professional cricketers are fined a % of their match fee if they swear. Should this happen in other sports?
How do you feel that sportspeople ‘misbehaving’ outside of sport should be treated by the media? e.g. if a rugby player was caught drink-driving.
In rugby union, the referee is generally well-respected and players do not question their decisions. Do you think that this should happen in every sport?<br>
slide17. Learning outcome 3 – understand negative effects that the media can have on sport Increased pressure on officials
Scrutiny of decisions on the field of play is greater than ever. This is probably a good thing, but it means that referees and officials – who already have a tough job – are being criticised from people’s living rooms due to the number of replays available from every angle. Task:
What are the issues for referee recruitment in the future?
How can referees and officials be helped? Task:
Read the newspaper articles about a Celtic v Rangers football match.
BBC Sport
Independent news article
Discuss the issues with a partner, and using the boxes below, write down two ways that you think this sort of negative media coverage will make a referee’s job more challenging when officiating a match like this.<br>
slide18. Learning outcome 3 – understand negative effects that the media can have on sport Newspapers dominated by a few sports, and saturation Task: Discuss these questions in small groups. What does the media need to do to represent sports more effectively and responsibly now and in the future? Sports are still largely male-dominated in the press.
How has this changed in very recent years? What are the issues with media coverage being only about a few sports? What does this mean for female sport / minority sports? A lot of sport in the press is featured with gambling adverts, or features teams sponsored by gambling companies.
What are the social issues here? Why are gambling companies an issue that we need to consider? The amount of sport in the media is at saturation point
Is there such a thing as too much sport? Is there ever a time when you think it would be good to have a break? Will people get bored eventually?<br>
slide19. Learning outcome 4 – understand the relationship between sport and the media Learning outcomes for this unit<br>
slide20. Learning outcome 4 – understand the relationship between sport and the media Applying your knowledge Task: Match these statements to the headings numbered below: How the media uses sport to promote itself
Sponsorship and advertising
How the sport uses the media to promote itself
How scrutiny/criticism through the media has increased
Sport as a commodity
The impact of pay-per-view
Adoption and rejection of sporting heroes by the media Answers on next page<br>
slide21. Learning outcome 4 – understand the relationship between sport and the media Applying your knowledge ANSWERS: 6 1 2 3 4 5 7 1 7 How the media uses sport to promote itself
Sponsorship and advertising
How the sport uses the media to promote itself
How scrutiny/criticism through the media has increased
Sport as a commodity
The impact of pay-per-view
Adoption and rejection of sporting heroes by the media<br>
slide22. Learning outcome 4 – understand the relationship between sport and the media Adoption and rejection of sporting heroes by the media
David Beckham is a global icon in sport. The fact that he’s still relevant today – despite the fact that he retired in 2013 – is remarkable.
He’s been both the hero and the villain of the UK media. Task: Watch the following YouTube clip
And read the following Guardian news article
Discuss the following with a partner:
Do you think that the way the written press treated David Beckham was fair and proportionate to his ‘crime’?
Why do you think the newspapers published such damaging stories about England’s captain?<br>
slide23. Learning outcome 5 – be able to evaluate media coverage of sport Learning outcomes for this unit<br>
slide24. Learning outcome 5 – be able to evaluate media coverage of sport Applying your knowledge Task: Answer these questions about the aspects which may influence the coverage of a story/item. Example answers on next page<br>
slide25. Learning outcome 5 – be able to evaluate media coverage of sport Applying your knowledge EXAMPLE ANSWERS:<br>
slide26. Learning outcome 5 – be able to evaluate media coverage of sport Applying your knowledge Task: Answer these questions about how coverage may vary from one media outlet to another. Example answers on next page<br>
slide27. Learning outcome 5 – be able to evaluate media coverage of sport Applying your knowledge EXAMPLE ANSWERS:<br>
slide28. We’d like to know your view on the resources we produce. Click ‘Like’ or ‘Dislike’ to send us an auto generated email about this resource. Add comments if you want to. Let us know how we can improve this resource or what else you need. Your email will not be used or shared for any marketing purposes.
Looking for another resource? There is now a quick and easy search tool to help find free resources for your qualification.
OCR is part of Cambridge Assessment, a department of the University of Cambridge. For staff training purposes and as part of our quality assurance programme your call may be recorded or monitored. Oxford Cambridge and RSA Examinations is a Company Limited by Guarantee. Registered in England. Registered office The Triangle Building, Shaftesbury Road, Cambridge, CB2 8EA. Registered company number 3484466. OCR is an exempt charity.
OCR operates academic and vocational qualifications regulated by Ofqual, Qualifications Wales and CCEA as listed in their qualifications registers including A Levels, GCSEs, Cambridge Technicals and Cambridge Nationals.
OCR provides resources to help you deliver our qualifications. These resources do not represent any particular teaching method we expect you to use. We update our resources regularly and aim to make sure content is accurate but please check the OCR website so that you have the most up to date version. OCR cannot be held responsible for any errors or omissions in these resources.
Though we make every effort to check our resources, there may be contradictions between published support and the specification, so it is important that you always use information in the latest specification. We indicate any specification changes within the document itself, change the version number and provide a summary of the changes. If you do notice a discrepancy between the specification and a resource, please contact us.
© OCR 2020 You can copy and distribute this resource freely if you keep the OCR logo and this small print intact and you acknowledge OCR as the originator of the resource.
OCR acknowledges the use of the following content: Slide 3: TV camera at stadium, MihailDechev/Getty Images; Slide 4: Watching football on TV, Dmytro Aksonov/Getty Images; Slide 5: Sport News, ariadnaS/Getty Images: Magazine cover, bsd555/Getty Images; Slide 6: Sports commentator concept, photo/Getty Images; Slide 8: Search icon, LysenkoAlexander/Getty Images: Let’s Discuss, ChristianChan/Getty Images; Slide 9: Sports photographer, Pollyana Ventura/Getty Images; Slide 11: Snooker referee placing ball, rubio/Getty Images; Slide 13: Football game plan, Chunumunu/Getty Images: Stadium construction, David Crespo/Getty Images: Handcycle race, Huntstock/Getty Images: Cricket logo, stock-shoppe/Getty Images; Slide 14: Young men at football match, Image Source/Getty Images; Slide 17: Football referee, simonkr/Getty Images; Slide 18: Man reading newspaper, FlamingoImages/Getty Images: Live betting, Wpadington/Getty Images; Slide 19: Live football logo, VectorUp/Getty Images; Slide 22: David Beckham, alebrw/WikiCommons: Let’s discuss, ChristianChan/Getty Images; Slide 23: Footballer being interviewed, SeventyFour/Getty Images.
Whether you already offer OCR qualifications, are new to OCR or are thinking about switching, you can request more information using our Expression of Interest form.
Please get in touch if you want to discuss the accessibility of resources we offer to support you in delivering our qualifications.<br>