EFFECTIVE PERSUASION Developing Persuasive
Description: EFFECTIVE PERSUASION Developing Persuasive Documents Overview 2 This presentation will cover: What is Persuasive Writing? 3 Persuasive writing seeks to convince its readers to embrace the point-of-view presented by appealing to the
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slide1. EFFECTIVE PERSUASION Developing Persuasive Documents<br>
slide2. Overview 2 This presentation will cover:<br>
slide3. What is Persuasive Writing? 3 Persuasive writing seeks to convince its readers to embrace the point-of-view presented by appealing to the audience’s reason and understanding through argument and/or entreaty.<br>
slide4. Persuasive Genres 4 Can you think of other persuasive contexts? You encounter persuasion every day<br>
slide5. Steps for Effective Persuasion 5<br>
slide6. When to Persuade an Audience? 6 When there is a clear goal that requires their agreement or action especially under conditions where resources, decisions, or perspectives are at stake.<br>
slide7. Understanding Your Audience The foundation of effective persuasion. 7<br>
slide8. Understanding Your Audience For example: What concerns does your audience face? 8<br>
slide9. Understanding Your Audience Appeal to their hearts as well as their minds Help your audience relate to your topic 9<br>
slide10. Researching an Issue You can try to: Become familiar with all sides of an issue. 10<br>
slide11. Researching an Issue 11 Point of opposition: You might support a war, whereas your audience might not.
Common ground: Both sides want to see their troops come home. Find common ground with your audience. For example:<br>
slide12. Researching an Issue 12 Your Argument: Organic produce from local Farmers’ Markets is better than store-bought produce.
The Opposition: Organic produce is too expensive. Predict counterarguments. For example:<br>
slide13. Supporting Your Perspective 13 When you support your perspective, go beyond personal opinion.
Strengthen your argument<br>
slide14. Cite Sources with Some Clout 14 Stronger arguments come from sources and experts your audience will recognize as trustworthy.<br>
slide15. Establish Credibility 15 Cite credible sources
Cite sources correctly and thoroughly.
Use professional language (and design).
Edit out all errors. Reference
Cummings, J. N., Butler, B., & Kraut, R. (2002). The quality of online social relationships. Communications of the ACM, 45(7), 103-108 To make your work persuasive and professional Figure 1. Example of a correctly cited source in the references section<br>
slide16. Cite Sources Ethically 16 Misquote: “Crime rates were down by 2025,” according to Dr. Smith.
Actual quote: “Crime rates were down by 2025, but steadily began climbing again a year later,” said Dr. Smith. Represent an author’s words and ideas accurately
Do not take quotes out of context or alter their meaning
Show respect for the source
Maintain your own credibility
Help readers trust your argument Don’t misrepresent a quote or leave out important information.<br>
slide17. Tactics to Avoid 17 Persuasion works best when your audience feels respected and open to your ideas.
Certain tactics can backfire, making readers defensive instead of convinced. The following are tactics to avoid<br>
slide18. Thank You Purdue University On-Campus Writing Lab
Krach Leadership Center (2nd Floor)
Web: http://owl.english.purdue.edu/
Phone: (765) 494-3723
Email: writing.lab@purdue.edu@purdue.edu<br>
slide2. Overview 2 This presentation will cover:<br>
slide3. What is Persuasive Writing? 3 Persuasive writing seeks to convince its readers to embrace the point-of-view presented by appealing to the audience’s reason and understanding through argument and/or entreaty.<br>
slide4. Persuasive Genres 4 Can you think of other persuasive contexts? You encounter persuasion every day<br>
slide5. Steps for Effective Persuasion 5<br>
slide6. When to Persuade an Audience? 6 When there is a clear goal that requires their agreement or action especially under conditions where resources, decisions, or perspectives are at stake.<br>
slide7. Understanding Your Audience The foundation of effective persuasion. 7<br>
slide8. Understanding Your Audience For example: What concerns does your audience face? 8<br>
slide9. Understanding Your Audience Appeal to their hearts as well as their minds Help your audience relate to your topic 9<br>
slide10. Researching an Issue You can try to: Become familiar with all sides of an issue. 10<br>
slide11. Researching an Issue 11 Point of opposition: You might support a war, whereas your audience might not.
Common ground: Both sides want to see their troops come home. Find common ground with your audience. For example:<br>
slide12. Researching an Issue 12 Your Argument: Organic produce from local Farmers’ Markets is better than store-bought produce.
The Opposition: Organic produce is too expensive. Predict counterarguments. For example:<br>
slide13. Supporting Your Perspective 13 When you support your perspective, go beyond personal opinion.
Strengthen your argument<br>
slide14. Cite Sources with Some Clout 14 Stronger arguments come from sources and experts your audience will recognize as trustworthy.<br>
slide15. Establish Credibility 15 Cite credible sources
Cite sources correctly and thoroughly.
Use professional language (and design).
Edit out all errors. Reference
Cummings, J. N., Butler, B., & Kraut, R. (2002). The quality of online social relationships. Communications of the ACM, 45(7), 103-108 To make your work persuasive and professional Figure 1. Example of a correctly cited source in the references section<br>
slide16. Cite Sources Ethically 16 Misquote: “Crime rates were down by 2025,” according to Dr. Smith.
Actual quote: “Crime rates were down by 2025, but steadily began climbing again a year later,” said Dr. Smith. Represent an author’s words and ideas accurately
Do not take quotes out of context or alter their meaning
Show respect for the source
Maintain your own credibility
Help readers trust your argument Don’t misrepresent a quote or leave out important information.<br>
slide17. Tactics to Avoid 17 Persuasion works best when your audience feels respected and open to your ideas.
Certain tactics can backfire, making readers defensive instead of convinced. The following are tactics to avoid<br>
slide18. Thank You Purdue University On-Campus Writing Lab
Krach Leadership Center (2nd Floor)
Web: http://owl.english.purdue.edu/
Phone: (765) 494-3723
Email: writing.lab@purdue.edu@purdue.edu<br>