Electronic Customer Relationship Management And

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Electronic Customer Relationship Management And Supply Chain Management SEM -II Teacher:- S.BHATTACHARYYA Dept. of Commerce T H K Jain College CRM definitions CRM is mainly Shifting Goals of handling the Customer from T raditional Seller-

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01
Electronic Customer Relationship Management And Supply Chain Management SEM -II Teacher:- S.BHATTACHARYYA
Dept. of Commerce
T H K Jain College<br>
02
CRM definitions

CRM is mainly Shifting Goals of handling the Customer from T
raditional Seller- Oriented Approach to the Customer.


It May be defined as the Aligning of the Business Strategy Relating
to the Corporate Culture of the Organisation together with the
Customer Information And Supporting Information Technology Of
the Interaction of the Customer Which will Promote a Mutually
Beneficial Relationship Between the Customer And the Enterprise.<br>
03
CRM is a Business Strategy that Enables Any Business To Achieve the Following Goals:

Better Understanding of Customer
Better Service
Better Way Handling new Contacts
Better Relationship with Clients And Customers
Better Profit through Customer Satisfaction
Decline in Customer management Cost E CRM uses Various Electronic Media to Integrate the Various Customer-
Related Business Process.

E CRM is the Application of Internet Based Technologies such as Emails,
Websites, And Other Channels to Achieve CRM Objectives. It is Well
Structured and Coordinated Process of CRM that Automates the Processes
IN Marketing, Sales, and Other Customer Services.<br>