Framework for action Peter Damary, based on work

Transcript:Framework for action Peter Damary, based on work:
Framework for action Peter Damary, based on work by Pascal Bernardoni REDD For the development of intellectual property on Origin Linked products for business and community development in developing countries and least developed countries Context The document is still a working document Wednesday multidisciplinary expert meeting to review the document : Getachew Mengistie, María Gilma Arrocha, Fabrice Mattei, Audrey Aubard, Jacky Charbonneau , Boo-Young Eom, Pauline Tiffen, REDD : Training, consultancy and project management on voluntary standards in agriculture. This presentations intends to provide an overview of the “revised” document. Developed by WIPO in the framework of the “Development Agenda project on Intellectual Property and Product Branding for Business Development in Developing and Least Developed Countries.” Brand and IP strategy Development Scope product options Opportunity Assessment and Selection Mobilize Stakeholders IP Marketing/Branding Optimize value chain response Mobilize Financing Diagnose and Fix Product inventory completed Candidate products selected Stakeholders identified and roles and resp. defined IP strategy and process In place Branding strategy Capitalizing on IP Collective ownership Leveraging the value of IP Step by Step Roadmap A step by step guide for IP and Branding Introduction REED WIPO FFA 2013-04-24 v2 I MP L EMENT A T I ON Build and Prepare for implementaiton Context of the Framework for Action (WIPO experience over last 4 years) Objective and scope of the document : Providing guidance to “supporters” for the use of IP tools for Origin linked products --- collective/community asset (single product - not regional brands) Food and handicraft products To develop/capture Value for business and community development Definitions Introduction Introduction Rational of IP and branding in the context of OLPs Formalise and protect an identity, allowing differentiation on the market and investment into collective communication that identity (branding), To create, and/or capture value creation of the producers, Improve returns for the community from existing asset. Step by Step Roadmap Perspective of support agencies / national or local authorities Objective : Scope the products in view of selecting the most suitable on which to “invest” Inventories Clearly define the objective of the inventory Clearly define the scope of the inventory (geographic, sub-sectors, processed, non-processed etc.) Do not plan any inventory without concrete follow-up action Scope product options Including questions on : Community motivation / organisation ? Supply chain structure ? Importance of the product for the region / country ? Specificity of the product / reputation / link to the