R054 – Sport and the Media Learning Outcomes LO1 -

Transcript:R054 – Sport and the Media Learning Outcomes LO1 -:
R054 – Sport and the Media Learning Outcomes LO1 - Know how sport is covered across the media LO2 - Understand positive effects that the media can have on sport LO3 - Understand negative effects that the media can have on sport LO4 - Understand the relationship between sport and the media LO5 - Be able to evaluate media coverage of sport A local sports facility, which combines a sports stadium with conference halls, has decided to hold an exhibition about the relationship between sport and the media. Schools and colleges in your area have been asked to submit work that can be a part of the exhibition. You have been selected to contribute to the exhibition about sport and the media and are going to provide information that can be displayed in the hall. Sport and the Media The world of sport is continually changing and the use of the media has impacted on modern day sport. Think. Pair. Share – How is sport covered by the media? Sport and the Media The media interest surrounding the coverage of sport is widespread. There are a number of different media outlets each contributing to the growth of commercialisation in sport. The Rugby World Cup held in the UK in 2015 lead to revenue increases for ITV of up to 15%. Sport and the Media Modern technology has enhanced the enjoyment of sport. Television has enabled the rewinding of live TV and uses slow-motion replays to allow audiences and spectators to relive the moment or catch something they may have missed. Viewing in 3D and 4K improves the viewing experience. Multi-screen/focused viewing is possible through the ‘Red button’ Sport and the Media – Television The internet has provided 24/7 access to club websites, social media accounts, podcasts, fan and video sharing sites as well as apps to monitor results or the latest updates. Think. Pair. Share – Should professional athletes have social media accounts? Sport and the Media – Internet Access to dedicated sports radio stations are still popular. Local and national radio also broadcast live sporting events. The growth of internet radio stations are on the rise. Sport and the Media – Radio Examples of sport on the radio include: BBC Radio 5 Talk Sport Sport coverage by the written press includes newspapers, dedicated magazines, books and fanzines. Sport and the Media – Written Press Learning Outcome 1 is assessed