Unit III IMBA 6 Sem Consumer Motivation Scholars
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Unit III IMBA 6 Sem Consumer Motivation Scholars

Author : luanne-stotts | Published Date : 2025-06-23

Description: Unit III IMBA 6 Sem Consumer Motivation Scholars and researchers have identified four major psychological factors motivation, perception, learning, beliefs and attitudes that influence consumers buying behaviour. Motivation is said to be

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