PPT-Unit III IMBA 6 Sem Consumer Motivation

Scholars and researchers have identified four major psychological factors motivation perception learning beliefs and attitudes that influence consumers buying behaviour Motivation is said to be the driving force within us It is produced by a state of tension . Day . 3: Sex Drive & Sexual Orientation. Essential Question. What motivations drive human motivation?. How do humans learn?. Objectives (write this down!):. I can: I can define the sexual response cycle. Other Aspects of Culture. Although Every Culture is Different, 4 Dimensions Appear to Account for Much of This Variability.. Power Distance. Uncertainty Avoidance. Masculinity/ Femininity. Individualism. Opportunity. Learning Objectives~ Ch. 2. 1. Discuss the four types of influences that effect the consumer. ’. s motivation to process information, make a decision, or take an action.. 2. Explain how financial, cognitive, emotional, physical, social, and cultural resources, plus age and education, can affect the individual. Topics. 1. Competitive consumer: preferences, budget sets, choices. Price and income effects.. 2. Firms: transform multiple inputs into outputs.. 3. Private ownership economy with initial ownership of goods and firms, markets, trades, prices, feasible allocation, . 1. Learning Outcomes. Understand . what initiates human . behavior. Classify . basic consumer . motivations. Describe . consumer emotions and demonstrate how they help shape . value. Apply . different approaches to measuring consumer . Humans and their Behavior. Humans have been fascinated by their own behavior since the beginning.. The way humans behave is what the human history largely consists.. Humans love, hate, save and kill each others.. asked. to do something or be . told. to do something.. WHAT MOTIVATES YOU?. (U2C6L5:F1). Of these choices, which motivates you to do something the most?.  . To satisfy your own needs. The opportunity to win a reward. Trouble shooting VIRO Rides Vega Problem Possible Cause Solution Unit d oes not work out of the box Battery requires charging Charge unit for a full 12 hours. If the power switch and lights work , t Meaning – Nature-. Importance - Introduction to theories of Motivation.. Leadership – . Meaning - Need . for . Leadership - . Styles/Types . . Communication – . Meaning -. Importance . of . Communication - . Motivation. . &. . Emotion. Stress. Sources. Measures. Theories. Effects. Coping. Motivation. Maslow’s Hierarchy of Needs. Drive Reduction Theory. Arousal Theory. Intrinsic/. Extrinsic Motivation. According to Philip . Kotler. . “A product is anything that can be offered to a market for attention, acquisition, use or consumption. It includes physical objects, services, personalities, place, organisation and ideas.”. extrinsic motivation: a person performs an action because it leads to an outcome that is separate from or external to the person. intrinsic motivation: a person performs an action because the act is fun, challenging, or satisfying in an internal manner. Warm UP. Define the following terms. Homeostasis. Drive Reduction Theory. Theory of Optimal Arousal. Glucose. Hypothalamus in relation to hunger. Leptin. PYY. Set Point. Alfred Kinsey. Considered the father of the study of human sexuality for conducting his studies in the 1940’s. . FACULTY NAME : P.KAVIMANI . DEPARTMENT : BUSINESS ADMINISTRATION . WELCOME. . . . CONSUMER. BEHAVIOUR. INTRODUCTION:. Consumer Behaviour is the study of when,why,how. . and where people do or do not buy a product it...