PPT-Social Brand…

Creating Value 2012 Dr Ira Kaufman What is a Brand A name term logo design symbol personality values or any other feature that identifies one sellers good or service as distinct from those of other sellers A brand may identify one item a family of items or all items of that seller. AC US 1382 1258 AAA AA 25 30 K57577rastase France 1360 1138 AA AA 26 32 Redken France 1285 1024 AA AA 27 22 Rexona UK 1203 1752 28 26 Biotherm France 1174 1277 AA AA 29 28 Vichy France 1170 1172 AA AA 30 25 Oriflame Luxembourg 1151 1310 AA AA 31 36 M Cultivating Brand YOU!!. Georgia Holmes . Doran. Director of Career Education . Moore School of Business. Personal Branding. What does Corporate America know already?. People do business with people they know, like and trust!. Brand Identity and Style GuideWelcome Brand Identity and Style GuideCONTENTBRAELEMENTIn DetailOur NameBadge5-11Badge – ColoursBadge – Background ControlBadge – Clear SpaceBadge – S 3. Chapter Objectives. After reading this chapter you should be able to:. Appreciate . marcom’s. role in facilitating the introduction of new brands.. Explain the innovation-related characteristics that influence adoption of new brands.. Andy Mackensen – Co-Founder & CMO, . SnackNation. My Goal for You…. Who is Andy Mackensen?. Combat-decorated U.S. Naval Officer. 2008: HUMAN (Helping Unite Mankind And Nutrition). 2013: Inc. Identity .  . Positioning.  BRAND ESSENCE . . Wheelen. , 2009:14. every . brand has an identity and that . every brand identity contains an essence. (DNA or kernel) that is the . very core . of the brand . dedicated to.  . forums,.  . microblogging. , . social networking. ,  . and.  . wiki. s. are among the different types of social media.. Social media . People have always said good – and bad – things about brands, and now that social media has risen in popularity, it means people have another platform to talk about your company and products/services. The major difference, however, is in the viral nature of this platform. When someone mentions your brand in social media, there is much more potential for other people to notice, and . . It. is . the perception . of an organization’s . function. , values, and attitudes . as . expressed through it’s policies, products, and the actions of its stakeholders. A . strong . brand. is trusted, . Tola Petgrave. Agenda. Existing Environment. Demographics by Platform. Social Media Overview for ServiceMaster. Identified . Quick Fixes. Best in Class. Competitors. Social Media . Campaign . (service industry). Tola Petgrave. Agenda. Existing Environment. Demographics by Platform. Social Media Overview for ServiceMaster. Identified . Quick Fixes. Best in Class. Competitors. Social Media . Campaign . (service industry). Reza . Ashari. . Nasution. , PhD. School of Business and Management. Institut. . Teknologi. Bandung. National Marketing Conference, . Prasetya. . Mulya. Business School, Jakarta, 14 February 2013. On consumer-brand . r. elationships in social . m. edia. Daniël . G. Muntinga, . Edith G. . Smit. , Marjolein Moorman . University . of . Amsterdam, the Netherlands . 2. nd. International Colloquium . The National Conference of College Women Student Leaders, 2012. Copyright Gail Johnson, All Rights Reserved. AGENDA . Introduction. A New Brand You Overview. Understanding the Brands . Understanding Brand Usage. the big storyYulu’s mission is to champion social innovation by sharing stories that matter. brand personality THERE’S mood & feel gold rosy ink pulp mint colours & fonts futura heavy op