PPT-Section 2.2 Market Segmentation

Market Segmentation is a way of analyzing a market by specific characteristics in order to create a target market Market Segmentation Once a target market is clearly identified a business can customize its product offerings and marketing strategies to that specific group of potential customers. February 10, 2015. Agenda. 4:30pm – 4:50pm (Discussion). Segmentation & Targeting. Identifying the right customers. Value Proposition . Development:. Creating value for those customers. 4:50pm . 6. Objectives. Explain STP Process. Segmentation Bases. Target Segment Criteria. Elements of Effective Positioning. Creating Brand Value/Equity. STP Marketing & the Evolution of Marketing Strategy. Strategic Marketing. Chapter 7. 210 - 234. Characteristics of Markets & Market Segments. A Market is. Comprised of people or organizations (Consumer or Business). Have needs, abilities, and willingness to buy. February 10, 2015. Agenda. 4:30pm – 4:50pm (Discussion). Segmentation & Targeting. Identifying the right customers. Value Proposition . Development:. Creating value for those customers. 4:50pm . Dr. Ananda Hussein. Ford. ’. s Model T Followed a Mass Market Approach. Four levels of Micromarketing. Segments. Local areas. Individuals. Niches. What is a Market Segment?. A . market segment. consists of a group of customers who share a similar set of needs ad wants. . Dr. AMA . Suyanto. Knowing the Customer is Not Enough!. Once we know the customer, we need to understand what new products, services and features will excite them.. Our job is to know the customer so well that we can provide him or her with (technological) solutions to problems that they don’t even know exist yet!. 1. Global Marketing. Chapter 7. Market Segmentation. Represents an effort to identify and categorize groups of customers and countries according to common characteristics. 7-. 2. Targeting. The process of evaluating segments and focusing marketing efforts on a country, region, or group of people that has significant potential to respond. Segmenting and. Targeting Markets. 2012-2013. . © iStockphoto.com/Rubberball. Describe the characteristics . of markets and market segments. Explain the . importance. of market segmentation. Discuss . Men wanted for hazardous journey. Small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful. Honor and recognition in case of success.. —Ernest Shackleton, . PROF. SRIJITA DUTTA. THK JAIN COLLEGE. CLASS- B.COM (HONS and GEN) SEMESTER- II SEC- A and D. PART 2 . MARKET SEGMENTATION. Target Marketing. A company cannot serve all customers in a broad market. The customers are too numerous and diverse in their buying requirements. Many companies are embracing . Find Accurate Company Information with Firmographic Segmentation: USP Data lecture 5. Blesa. Ibrahim . mohammed. . 1. Session Overview . Define segmentation . Describe bases of segmentation . Discuss targeting strategies . Describe positioning strategies . 2. The STP framework. Titing. , Cui Michael L. Hamilton. Segmented Pricing. A. . segmented pricing . is . when the price for a good varies across different segments of the market. .. Many markets are segmented. Digital Properties like Adobe, Office, Online Games. SUBJECT: STRATEGIC MARKETING. TOPIC: MARKET SEGMENTATION, TARGETING AND POSITIONING.. PROF. RAJESH BALA ( ASSISTANT PROFESSOR). DEPARTMENT . OF . COMMERCE & MANAGEMENT. IB . PG COLLEGE, PANIPAT. KURUKSHETRA UNIVERSITY, KURUKSHETRA.