PPT-Section 2.2 Market Segmentation

Market Segmentation is a way of analyzing a market by specific characteristics in order to create a target market Market Segmentation Once a target market is clearly identified a business can customize its product offerings and marketing strategies to that specific group of potential customers. Varun. . Gulshan. †. , . Carsten. Rother. ‡. , Antonio . Criminisi. ‡. , Andrew Blake. ‡. and Andrew . Zisserman. †. . 1. Star-convexity. †. Visual . Geometry Group, University of . Oxford, UK . - continuous and discrete approaches . 2 : . Exact . and approximate techniques. . - non-submodular and high-order problems. 3: Multi-region segmentation (Milan). - high-dimensional applications . Approach for Topology-Change-Aware Video Matting. Jinlong Ju. 1. , Jue Wang. 3. , . Yebin. Liu. 1. , . Haoqian. Wang. 2. , . Qionghai. Dai. 1. Department of Automation, Tsinghua University, China. Chiu, S. J., . Izatt. , J. A., O’Connell, R. V., Winter, K. P., . Toth. , C. A., & . Farsiu. , S. (2012). Validated . Automatic . S. egmentation . of AMD . Pathology . I. ncluding . D. rusen . and . Kirk Smith . October . 2015. Session Topics. Who are your competitors…really?. Market Segmentation. How do customers choose between options. ?. Building a marketing strategy (STP). Some stuff I could buy. Anurag Arnab. Collaborators: . sadeep. . Jayasumana. , . shuai. . zheng. , Philip . torr. Introduction. Semantic Segmentation. Labelling every pixel in an image. A key part of Scene Understanding. Dr. Ananda Hussein. Ford. ’. s Model T Followed a Mass Market Approach. Four levels of Micromarketing. Segments. Local areas. Individuals. Niches. What is a Market Segment?. A . market segment. consists of a group of customers who share a similar set of needs ad wants. . Dingding. Liu * . Kari . Pulli † . Linda . Shapiro * . Yingen. . Xiong. † . † . Nokia . Research. Center, Palo Alto, CA 94304, USA. *Dept. Elect. Eng., University of Washington, WA 98095, USA. via Subspace Clustering. Ruizhen. Hu . Lubin. Fan . Ligang. Liu. Co-segmentation. Hu et al.. Co-Segmentation of 3D Shapes via Subspace Clustering. 2. Input. Co-segmentation. Hu et al.. 1. Global Marketing. Chapter 7. Market Segmentation. Represents an effort to identify and categorize groups of customers and countries according to common characteristics. 7-. 2. Targeting. The process of evaluating segments and focusing marketing efforts on a country, region, or group of people that has significant potential to respond. Mahalanobis. distance. MASTERS THESIS. By: . Rahul. Suresh. COMMITTEE MEMBERS. Dr.Stan. . Birchfield. Dr.Adam. Hoover. Dr.Brian. Dean. Introduction. Related work. Background theory: . Image as a graph. PROF. SRIJITA DUTTA. THK JAIN COLLEGE. CLASS- B.COM (HONS and GEN) SEMESTER- II SEC- A and D. PART 2 . MARKET SEGMENTATION. Target Marketing. A company cannot serve all customers in a broad market. The customers are too numerous and diverse in their buying requirements. Many companies are embracing . SUBJECT: STRATEGIC MARKETING. TOPIC: MARKET SEGMENTATION, TARGETING AND POSITIONING.. PROF. RAJESH BALA ( ASSISTANT PROFESSOR). DEPARTMENT . OF . COMMERCE & MANAGEMENT. IB . PG COLLEGE, PANIPAT. KURUKSHETRA UNIVERSITY, KURUKSHETRA. Segmentation Categories. . Buyer Status Segmentation. . Purchase Rate Segmentation. . Target . Audience Profile. .