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Chapter 3 (b) 3b Aristotle’s three essential qualities of a persuasive ethos… Chapter 3 (b) 3b Aristotle’s three essential qualities of a persuasive ethos…

Chapter 3 (b) 3b Aristotle’s three essential qualities of a persuasive ethos… - PowerPoint Presentation

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Uploaded On 2018-03-13

Chapter 3 (b) 3b Aristotle’s three essential qualities of a persuasive ethos… - PPT Presentation

Virtuethe audience believes you share their values Practical Wisdomyou have streetsmarts Selflessnessdisinterestthe audience seems to be your primary concern 3b When you seem to share your audiences values they believe you will apply them to whatever choice you help t ID: 649025

commonplace audience argument common audience commonplace common argument speaker ethos point practical people aristotle rhetoric values important judge persuasion

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