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When should ads use two-sided arguments? When should ads use two-sided arguments?

When should ads use two-sided arguments? - PowerPoint Presentation

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Uploaded On 2016-06-30

When should ads use two-sided arguments? - PPT Presentation

View as slide show Adapted from AdPrincom A twosided ad effective At first you think it is the homeliest thing you ever saw But pretty soon you get to love her shape And after awhile no other car looks right ID: 384411

arguments sided application argument sided arguments argument application ads adapted adprin persuasive opposing strong refuted negative slide customer effective

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