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Chapter 2 Chapter 2

Chapter 2 - PowerPoint Presentation

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Uploaded On 2015-11-16

Chapter 2 - PPT Presentation

Consumer Behaviour in Services Discussion Question page 62 Explain why services tend to be harder for customers to evaluate than goods Continuum of Evaluation for Different Types of Products Clothing ID: 195444

stage service customers purchase service stage purchase customers alternatives pre customer services contact expectations evaluation evaluate personnel decision encounter

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