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The Effect of Customer Relationship Management Systems on F The Effect of Customer Relationship Management Systems on F

The Effect of Customer Relationship Management Systems on F - PowerPoint Presentation

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Uploaded On 2017-03-31

The Effect of Customer Relationship Management Systems on F - PPT Presentation

Jacob Haislip and Vern Richardson Research Question Does implementing a Customer Relationship Management CRM system improve firm performance CRM Systems Payne and Frow 2005 define CRM as follows ID: 532028

included crm firms systems crm included systems firms sales control column 001 year industry 512 variables table customer observations

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