PPT-1 Relationship Selling

Learning Objectives Understand the role of relationship selling in todays market and how it differs from past stereotypes of selling Learn the steps in relationship selling and the purpose of each step. Marketing 1.02A Notes. What is Selling? . Selling is responding to consumer needs and wants through planned, personalized communication in order to influence purchase decisions and ensure satisfaction.. 17. ©2012 . Cengage. Learning. All Rights Reserved. . Introductory Scenario: . Don’t Mess With Les. Who was Les Wunderman?. He created the Columbia House record club and “invented” the modern era of direct marketing.. Year 9 Commerce – Option 2. Students learn about:. The selling process. Factors which differentiate products. Service, convenience, value and social. Environmental. Product promotion strategies. Students learn to:. Anand. G . Khanna. . SALES & . MARKETING . Purpose of organization is only one . i.e. to create . / . identify and satisfy the customers. We exist only for customers. The rest is process.. . Learning Objectives. Define personal selling and describe its unique characteristics as a marketing communications tool. . Distinguish between transaction-focused traditional selling and trust-based relationship selling, with the latter focusing on customer value and sales dialogue.. Personal Selling – Defined. An important part of marketing . that relies heavily on . interpersonal interactions . between buyers and sellers to . initiate, develop, and enhance . Marketing 1.02A Notes. What is Selling? . Selling is responding to consumer needs and wants through planned, personalized communication in order to influence purchase decisions and ensure satisfaction.. Tank You. 1. Chapter. What Is Selling?. Personal Selling Today. A New Definition of Personal Selling. The Golden Rule of Personal Selling. Everybody Sells!. What Salespeople Are Paid to Do. Why Choose a Sales Career?. Focusing on Building Relationships. 1. 6. th. Edition. David J. . Lill. and Jennifer K. . Lill. DM Bass Publications. A Career in Professional Selling. Learning Objectives. Appreciate . the role of selling in our economy. Learning Objectives. 1. . Describe . the . role of personal selling in marketing.. 2. . Discuss the key roles of salespeople as financial contributors, change agents, . communication agents, and customer. The breakthrough selling method that converts leads into customers, customers into repeat customers, and repeat customers into lifelong relationships Salespeople too often approach selling as a transaction instead of a relationship--going in with the intention to sell rather than to build a relationship. Use the lessons in Contagious Selling to put relationships first--and sales will inevitably follow.Contagious Selling provides the tools for captivating even the toughest customers and then cultivating genuine relationships through the power of being contagious. A leading expert on persuading and motivating others, David Rich presents his powerful new method for attracting, connecting with, and maintaining buyers. Inside, he teaches you how toGet prospects to feel as if they\'ve known you their whole livesUse voice modulation and body language to instantly connect with anybodySell yourself without sounding self-servingManage the transition from captivation to cultivationMake your customers competition proof 1 The Robeby Lloyd C Douglasbest selling non1 Under Coverby John Roy Carlson Selling Skills . Chapter 2. Dr. Senem SÖNMEZ SELÇUK. . A. . product that is well conceived and produced through the . Combination of the most modern technologies and the best of inputs . cannot sell itself. Chapter. 7: The Selling Process – Closing and Follow up. Unless otherwise noted, this work is licensed under a . Creative Commons . Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).